Collective Media launches video network

There is a new advertising network on the horizon, geared specifically for video ads. Collective Media announced the launch of the Collective Video Network this week; the network connects marketers with premium video content and in-stream ad availability.

by Kristina Knight

Online video continues to grow; according to the latest date from comScore, Americans alone viewed more than 12 billion video clips online in May. Researchers are also finding that video viewers are open to ads in their clips as long as the ads are in place of a fee to download the videos.

Collective Video Network allows online marketers to leverage quality video content across the Collective Network; marketers can utilize in-stream ads including pre-roll and overlay formats. Once the ad type is chosen, marketers can then target the campaign and with the metrics provided during the campaign can make quick changes to optimize the ROI. CVN uses the AMP platform from Collective Media.

"Building on the strength of our publishers network and the inventory we provide, Collective will bring the expertise, quality and service for which we are known seamlessly to the video landscape," said Joe Apprendi, Collective Media CEO.