Bytemobile makes content available across mobile spectrum

Bytemobile has launched the new platform Web Fidelity. The platform optimizes the deliverability of content to mobile devices; by increasing deliverability of content, advertisers can be more certain that their ads are reaching the right consumers at the right time.

by Kristina Knight

Adrian Hall, CMO of Bytemobile said, “Our vision is to change how people live and work by driving quality, performance delivery of contacts to mobile handsets.”

The Web Fidelity platform gives users better transparency and allows users to browse the mobile web through a navigation bar on Smart Phones. The transparency tools allow content to be served no matter what type of phone is being used, the content is not adapted but is accelerated. Off-portal content is served by using dynamic headers/footers, allowing for browsing history and bookmarks. Because of these additions, advertisers have more advertising opportunities without compromising the content on each mobile page. Content can also be personalized for a better user experience.

For sites enabled with Flash and other new media, content providers can determine how to deliver the content according to a user’s device; users can then navigate via Flash, Windows Media and MP3 platforms to obtain streaming content in all formats.

Another new feature is that content delivered via the Bytemobile platform minimizes how often the pages have to be adjusted for browsing, bookmarks can be used simply and RSS feeds can preview potential content.