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BizReport : July 31, 2008 Archive

July 31, 2008 Archive

Viral Marketing | July 31, 2008

Nielsen: Video moves to Internet and Mobile

Consumers aren't just watching their favorite sit-coms on television every night. They are increasingly turning to the Internet and to mobile devices so that they can view favorite TV shows, movie trailers and user-generated content on their own time schedule. Across all three screens, viewing time has increased. >>

Email Marketing | July 31, 2008

Why You Should Plan Holiday Email Campaigns Now

If you haven't already begun researching and planning your email campaigns for the upcoming holiday season, you'd better begin. It seems that holiday ad campaigns begin showing up earlier every year and even though we are still a day away from August, it is the perfect time to plan because there is plenty of time to tweak between now and the end of October. >>

Research | July 31, 2008

Report: Yellow Pages Bad Investment for Marketers

If you're thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, for now, perhaps classified listings are a good investment but marketers need to begin looking at other options. >>