BizReport : July 30, 2008 Archive

July 30, 2008 Archive

Research | July 30, 2008

NAA: No increase in online newspaper visitors from Q1

The number of unique visitors to U.S. newspaper websites in the second quarter of 2008 is up on the same period last year, according to an industry group, but figures are virtually unchanged from the first quarter of this year. >>

Trends & Ideas | July 30, 2008

Nielsen embraces consumer personality profile mapping

Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy. >>

Advertising | July 30, 2008

eBay launches international advertising division

eBay has previously done international ad deals, but only on an ad-hoc basis. eBay is now adding an international advertising division to manage advertisers’ text and display ad campaigns around the globe. >>

Social Marketing | July 30, 2008

Report: Social marketing could stand some maturity

Social marketing may be hot but according to a recent report from JupiterResearch, the industry could stand a little maturity. According to the report, though marketers are catching on to the social marketing trend, many of the campaigns are limited by small social budgets because marketers aren't sure about the platforms. >>

Viral Marketing | July 30, 2008

Collective Media launches video network

There is a new advertising network on the horizon, geared specifically for video ads. Collective Media announced the launch of the Collective Video Network this week; the network connects marketers with premium video content and in-stream ad availability. >>

Research | July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals, marketers are making the most of a budget-conscious economy. A new survey finds this is coming at a great time because consumers are becoming loyal not just to brand but to pricing. >>