BizReport : July 29, 2008 Archive

July 29, 2008 Archive

Research | July 29, 2008

Microsoft challenges Google's PageRank algorithm

Microsoft is challenging Google’s PageRank algorithm. Microsoft researchers recently published a white paper proposing a new method for computing page importance. >>

Social Marketing | July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that extends online storytelling and merges it with marketing to give new strength to word of mouth. >>

Research | July 29, 2008

Mobile map use outstrips online

In both the U.S. and the U.K. the growth in use of mobile maps has outstripped online map reading via a PC, according to comScore’s recent M:Metrics Benchmark Study. >>

Advertising | July 29, 2008

GamePro Media, Wikia strike an advertising deal

Online gaming hub Wikia, a web-hosting game service and content destination, and GamePro Media have entered into an agreement for advertising. Under the partnership, GamePro will handle all ad sales for the nearly 500,000 gaming pages in the Wikia network. >>

Advertising | July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute at Northwestern University, print newspaper readership is beginning to stabilize. >>

Advertising | July 29, 2008

Compete: Targeted ads great for travel sites

With the travel category heating up, now is a good time to consider advertising with a travel website. The key is to focus the ad campaign specifically for the travel industry according to a new report from metrics firm Compete, Inc. >>