BizReport : July 28, 2008 Archive

July 28, 2008 Archive

Social Marketing | July 28, 2008

Is Social Networking Dead or Dying?

A new report from Hitwise sheds some not so great light on social networking. Although most social networks are still going strong, it appears that the overall market share of social networking sites is beginning to decrease. Hitwise reports that the social networking market share has decreased about 20% year over year. >>

Social Marketing | July 28, 2008

trueAnthem raises $2 million, advertisers take notice

There is more going on in widgets than just content. Widget creators trueAnthem are placing music and ads in widgets and consumers are responding in droves. The company uses widgets to distribute new and established music artists through social networks; the widgets are brand-sponsored. >>

Internet | July 28, 2008

Unique URLs, to infinity and beyond

You know a number is big when it takes more keystrokes to represent it numerically than it does in text. It’s the sort of mind-boggling figure that, like trying to envisage the size of the universe, turns most people’s brain to mush. >>

Advertising | July 28, 2008

European radio social site launches smart ads

Music social network Last.fm is giving advertisers the ability to create ads that can interact with the music a site visitor is listening to and serve up relevant music-related content tailored around their musical tastes. >>

Research | July 28, 2008

McAfee: Company security, not size, important to cybercriminals

Cybercriminals aren’t so much worried about the size of their targets as they are the security they are forced to navigate. To that end they are increasingly targeting SMBs due to a lack of security measures implemented by that sector. >>