BizReport : July 27, 2008 - August 2, 2008 Archive

July 27, 2008 - August 2, 2008 Archive

E-commerce | August 01, 2008

Channel Intelligence, buySafe partner for retailing opportunity

Retailers taking part in the Channel Intelligence SellCast program will get a bit more of a boost with consumers thanks to a partnership with the buySafe network. The partnership gives retailers the ability to list their products within buySafe's Bonded Shopping Network, an online advertising network that connects online shoppers with merchants. >>

E-commerce | August 01, 2008

ShopLocal: In-store sales up thanks to online efforts

At the fourth annual ShopLocal Summit, the company along with PointRoll pointed out a few trends that ecommerce providers should take heed off. The biggest trend is that in-store sales are still being largely impacted by online campaigns. Whether in the form of an online store giving item availability, discounts and coupons or product information, it seems that consumers are looking online before heading to their favorite stores. >>

Advertising | August 01, 2008

Marchex launches local ad platform

Another agency is entering the local online advertising fray. This week Marchex announced the launch of their new local advertising platform which links online and call-based ads with local business pages. The business profile pages are branded micro sites which immediately give local merchants an online presence. >>

Viral Marketing | July 31, 2008

Nielsen: Video moves to Internet and Mobile

Consumers aren't just watching their favorite sit-coms on television every night. They are increasingly turning to the Internet and to mobile devices so that they can view favorite TV shows, movie trailers and user-generated content on their own time schedule. Across all three screens, viewing time has increased. >>

Email Marketing | July 31, 2008

Why You Should Plan Holiday Email Campaigns Now

If you haven't already begun researching and planning your email campaigns for the upcoming holiday season, you'd better begin. It seems that holiday ad campaigns begin showing up earlier every year and even though we are still a day away from August, it is the perfect time to plan because there is plenty of time to tweak between now and the end of October. >>

Research | July 31, 2008

Report: Yellow Pages Bad Investment for Marketers

If you're thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, for now, perhaps classified listings are a good investment but marketers need to begin looking at other options. >>

Research | July 30, 2008

NAA: No increase in online newspaper visitors from Q1

The number of unique visitors to U.S. newspaper websites in the second quarter of 2008 is up on the same period last year, according to an industry group, but figures are virtually unchanged from the first quarter of this year. >>

Trends & Ideas | July 30, 2008

Nielsen embraces consumer personality profile mapping

Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy. >>

Advertising | July 30, 2008

eBay launches international advertising division

eBay has previously done international ad deals, but only on an ad-hoc basis. eBay is now adding an international advertising division to manage advertisers’ text and display ad campaigns around the globe. >>

Social Marketing | July 30, 2008

Report: Social marketing could stand some maturity

Social marketing may be hot but according to a recent report from JupiterResearch, the industry could stand a little maturity. According to the report, though marketers are catching on to the social marketing trend, many of the campaigns are limited by small social budgets because marketers aren't sure about the platforms. >>

Viral Marketing | July 30, 2008

Collective Media launches video network

There is a new advertising network on the horizon, geared specifically for video ads. Collective Media announced the launch of the Collective Video Network this week; the network connects marketers with premium video content and in-stream ad availability. >>

Research | July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals, marketers are making the most of a budget-conscious economy. A new survey finds this is coming at a great time because consumers are becoming loyal not just to brand but to pricing. >>

Research | July 29, 2008

Microsoft challenges Google's PageRank algorithm

Microsoft is challenging Google’s PageRank algorithm. Microsoft researchers recently published a white paper proposing a new method for computing page importance. >>

Social Marketing | July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that extends online storytelling and merges it with marketing to give new strength to word of mouth. >>

Research | July 29, 2008

Mobile map use outstrips online

In both the U.S. and the U.K. the growth in use of mobile maps has outstripped online map reading via a PC, according to comScore’s recent M:Metrics Benchmark Study. >>

Advertising | July 29, 2008

GamePro Media, Wikia strike an advertising deal

Online gaming hub Wikia, a web-hosting game service and content destination, and GamePro Media have entered into an agreement for advertising. Under the partnership, GamePro will handle all ad sales for the nearly 500,000 gaming pages in the Wikia network. >>

Advertising | July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute at Northwestern University, print newspaper readership is beginning to stabilize. >>

Advertising | July 29, 2008

Compete: Targeted ads great for travel sites

With the travel category heating up, now is a good time to consider advertising with a travel website. The key is to focus the ad campaign specifically for the travel industry according to a new report from metrics firm Compete, Inc. >>

Social Marketing | July 28, 2008

Is Social Networking Dead or Dying?

A new report from Hitwise sheds some not so great light on social networking. Although most social networks are still going strong, it appears that the overall market share of social networking sites is beginning to decrease. Hitwise reports that the social networking market share has decreased about 20% year over year. >>

Social Marketing | July 28, 2008

trueAnthem raises $2 million, advertisers take notice

There is more going on in widgets than just content. Widget creators trueAnthem are placing music and ads in widgets and consumers are responding in droves. The company uses widgets to distribute new and established music artists through social networks; the widgets are brand-sponsored. >>

Internet | July 28, 2008

Unique URLs, to infinity and beyond

You know a number is big when it takes more keystrokes to represent it numerically than it does in text. It’s the sort of mind-boggling figure that, like trying to envisage the size of the universe, turns most people’s brain to mush. >>

Advertising | July 28, 2008

European radio social site launches smart ads

Music social network Last.fm is giving advertisers the ability to create ads that can interact with the music a site visitor is listening to and serve up relevant music-related content tailored around their musical tastes. >>

Research | July 28, 2008

McAfee: Company security, not size, important to cybercriminals

Cybercriminals aren’t so much worried about the size of their targets as they are the security they are forced to navigate. To that end they are increasingly targeting SMBs due to a lack of security measures implemented by that sector. >>

Research | July 27, 2008

Click fraud, botnet use rises

Click fraud continues to climb year-on-year, according to the latest Click Fraud Index figures, and botnets continue to be increasingly responsible for fraudulent traffic. >>