BizReport : July 25, 2008 Archive

July 25, 2008 Archive

Research | July 25, 2008

Consumers find ads in long-form online video 'reasonable'

Advertising within online video is increasing, but what are consumer’s reactions to this intrusion? Ipsos Media CT has released results from their ongoing digital video tracking study which gives some insight into online video viewer attitudes toward video ads. >>

Advertising | July 25, 2008

NeoEdge Networks intro's makegoods to online advertising

Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance. >>

Mobile Marketing | July 25, 2008

Report: Mobile maps draw in users

The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe. >>

Trends & Ideas | July 25, 2008

Should you rethink your gaming mindset?

Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. >>

Advertising | July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network. >>