BizReport : July 22, 2008 Archive

July 22, 2008 Archive

Social Marketing | July 22, 2008

Social media and the tribalization of business

Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what drives social media to gain maximum benefit. >>

Trends & Ideas | July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>

Research | July 22, 2008

JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. >>

Advertising | July 22, 2008

Natural Path Media connects green marketers with self-serve ads

Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns. >>

Advertising | July 22, 2008

ValueClick adds predictive behavioral targeting tool

A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. >>

Advertising | July 22, 2008

Report: Mall Shoppers Watch Those Video Ad Signs

Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a video screen from the AdSpace Mall Network. >>