BizReport : July 21, 2008 Archive

July 21, 2008 Archive

E-commerce | July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>

Search Marketing | July 21, 2008

Does search marketing increase brand awareness?

Unsurprisingly, Google says yes, search marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case. >>

E-commerce | July 21, 2008

e-bit: Brazil's e-commerce revenues quadruple

The majority of Brazil’s population isn’t online, but those that do have a connection are making the most of it, much to the delight of online retailers. >>

Mobile Marketing | July 21, 2008

Avot Media: Youths embrace mobile video

Mobile video is quickly taking off - as long as you are a young person. That is the result of a recent survey from Avot Media. According to the survey about 55% of young (under age 29) mobile users are willing to send a text message to receive mobile video of interest to them. >>

Domain Names | July 21, 2008

ICANN: .anything is the next domain craze

Marketers, tighten those caps! The Internet is about to get just a little bit more exciting - or maybe the word is confusing. The Internet Corporation for Assigned Names and Numbers (ICANN) has voted to open up the registration for domains such as “.anything” domains. >>

Social Marketing | July 21, 2008

Twitter, Summarize deal could give Social Marketers more push

Social website Twitter has announced a deal to purchase Summarize, a search engine which specializes in indexing social networking site posts. This is an interesting step forward for the newbie on the social networking front because it further sets them apart from the social crowd while giving them the capabilities of the big social sites like MySpace and Facebook. >>