BizReport : July 18, 2008 Archive

July 18, 2008 Archive

Advertising | July 18, 2008

IMMI: Multi-platform advertising increases reach

Here is one more reason to advertise across many platforms, both online and off: according to recent research from Integrated Media Measurement, Inc. (IMMI) advertising across platforms increases the reach of advertising campaigns. >>

Viral Marketing | July 18, 2008

WebTrends launches video tracking software

If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video campaigns. >>

Search Marketing | July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>