BizReport : July 17, 2008 Archive

July 17, 2008 Archive

Email Marketing | July 17, 2008

Offline takes lion's share of direct marketing budgets

Despite the growing use of digital media in integrated marketing campaigns, traditional offline media still feature highly in terms of direct marketing budget share. >>

Research | July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey. >>

Search Marketing | July 17, 2008

Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise. >>

Search Marketing | July 17, 2008

Google/Yahoo deal could come at cost to marketers

Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices. >>

E-commerce | July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. >>

Advertising | July 17, 2008

Pontiflex launches CPL Banners

Another advertising unit is coming online and it is one that advertisers should experiment. Although technically a banner ad, the new offering from Pontiflex has a cost-per-lead model attached so marketers only pay at certain times. >>

Advertising | July 17, 2008

Online ads begin to show recessionistic numbers

Until the last couple of months, online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. According to a new report by PubMatic, online advertising spending is beginning to decline just like advertising spending has been declining offline. >>