BizReport : July 16, 2008 Archive

July 16, 2008 Archive

Advertising | July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>

Loyalty Marketing | July 16, 2008

7 tips for a tantalizing transactional email

Transactional emails are often dull and functional. But why? It’s an expected, or requested, consumer communication that should carry on the brand experience and tempt consumers back for more, so don't leave it up to the I.T. department to formulate them. >>

Research | July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Advertising | July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

Advertising | July 16, 2008

TargetSpot offers radio advertisers an online destination

While it is true that radio advertising is swiftly becoming an arcane advertising outlet, advertisers should count out local radio advertising. At least, if that local radio outlet has online streaming capabilities. TargetSpot, an online radio advertising solution, could help local advertisers reach local consumers at a moment’s notice. >>

Advertising | July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. >>