BizReport : July 15, 2008 Archive

July 15, 2008 Archive

Social Marketing | July 15, 2008

Virtual worlds continue to attract real world invesment

Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene. >>

Email Marketing | July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today. >>

Email Marketing | July 15, 2008

Aberdeen Group: Get personal with your customers

Marketers are still struggling with advanced personalization techniques, concludes a recent report from the Aberdeen Group, despite acknowledging the lift in ROI that personalization can create. >>

Blogs & Content | July 15, 2008

Yahoo, Turner partner for content, ads

Yahoo’s sports segments are getting a helping hand from Turner Broadcasting System, a cable network known for handling sports such as NASCAR, the NBA and golf. The deal will allow Turner to handle online advertising sales for the sports pages of Yahoo sites. For their part of the deal, Yahoo Sports will carry some programming from Turner websites. >>

Viral Marketing | July 15, 2008

comScore: Video viewership increasing

Online video continues to see an increase in viewership and the amount of time viewers are staying on-site to watch and download videos. According to a new report from comScore, more than 12 billion videos were viewed during the month of May. >>

Search Marketing | July 15, 2008

Live Search acquisition may improve search possibilities

Recently, Microsoft Live Search announced it was acquiring natural search engine Powerset. How the acquisition will effect both companies is yet to be seen but the implications are bright for both companies. >>