BizReport : July 14, 2008 Archive

July 14, 2008 Archive

Search Marketing | July 14, 2008

IAB launches help center for British search marketers

Changes to Google’s trademarked terms policy in the U.K. has led to the creation of a help center to guide British marketers through the maze of search marketing policies and best practices. >>

Search Marketing | July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

Social Marketing | July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

Advertising | July 14, 2008

Yahoo partners for in-game ads

Yahoo is increasing their reach into the gaming advertising arena. The search giant has entered into two partnerships to provide in-game ads. The partnerships are with DoubleFusion and NeoEdge. >>

Search Marketing | July 14, 2008

Report: Search terms should be diversified

Paid search, one of the oldest forms of online advertising, has evolved quite a bit but it seems that paid search advertisers aren’t evolving at the same rate. For many, buying mainstream terms seems to be the norm. >>

Email Marketing | July 14, 2008

5 Ways To Improve Your Email Campaigns

A lot of focus has been placed on what not to do in email marketing campaigns. Now let’s take a look at a few things that should be done before that next email campaign begins. >>