BizReport : July 13, 2008 - July 19, 2008 Archive

July 13, 2008 - July 19, 2008 Archive

Advertising | July 18, 2008

IMMI: Multi-platform advertising increases reach

Here is one more reason to advertise across many platforms, both online and off: according to recent research from Integrated Media Measurement, Inc. (IMMI) advertising across platforms increases the reach of advertising campaigns. >>

Viral Marketing | July 18, 2008

WebTrends launches video tracking software

If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video campaigns. >>

Search Marketing | July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>

Email Marketing | July 17, 2008

Offline takes lion's share of direct marketing budgets

Despite the growing use of digital media in integrated marketing campaigns, traditional offline media still feature highly in terms of direct marketing budget share. >>

Research | July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey. >>

Search Marketing | July 17, 2008

Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise. >>

Search Marketing | July 17, 2008

Google/Yahoo deal could come at cost to marketers

Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices. >>

E-commerce | July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. >>

Advertising | July 17, 2008

Pontiflex launches CPL Banners

Another advertising unit is coming online and it is one that advertisers should experiment. Although technically a banner ad, the new offering from Pontiflex has a cost-per-lead model attached so marketers only pay at certain times. >>

Advertising | July 17, 2008

Online ads begin to show recessionistic numbers

Until the last couple of months, online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. According to a new report by PubMatic, online advertising spending is beginning to decline just like advertising spending has been declining offline. >>

Advertising | July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>

Loyalty Marketing | July 16, 2008

7 tips for a tantalizing transactional email

Transactional emails are often dull and functional. But why? It’s an expected, or requested, consumer communication that should carry on the brand experience and tempt consumers back for more, so don't leave it up to the I.T. department to formulate them. >>

Research | July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Advertising | July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

Advertising | July 16, 2008

TargetSpot offers radio advertisers an online destination

While it is true that radio advertising is swiftly becoming an arcane advertising outlet, advertisers should count out local radio advertising. At least, if that local radio outlet has online streaming capabilities. TargetSpot, an online radio advertising solution, could help local advertisers reach local consumers at a moment’s notice. >>

Advertising | July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. >>

Social Marketing | July 15, 2008

Virtual worlds continue to attract real world invesment

Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene. >>

Email Marketing | July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today. >>

Email Marketing | July 15, 2008

Aberdeen Group: Get personal with your customers

Marketers are still struggling with advanced personalization techniques, concludes a recent report from the Aberdeen Group, despite acknowledging the lift in ROI that personalization can create. >>

Blogs & Content | July 15, 2008

Yahoo, Turner partner for content, ads

Yahoo’s sports segments are getting a helping hand from Turner Broadcasting System, a cable network known for handling sports such as NASCAR, the NBA and golf. The deal will allow Turner to handle online advertising sales for the sports pages of Yahoo sites. For their part of the deal, Yahoo Sports will carry some programming from Turner websites. >>

Viral Marketing | July 15, 2008

comScore: Video viewership increasing

Online video continues to see an increase in viewership and the amount of time viewers are staying on-site to watch and download videos. According to a new report from comScore, more than 12 billion videos were viewed during the month of May. >>

Search Marketing | July 15, 2008

Live Search acquisition may improve search possibilities

Recently, Microsoft Live Search announced it was acquiring natural search engine Powerset. How the acquisition will effect both companies is yet to be seen but the implications are bright for both companies. >>

Search Marketing | July 14, 2008

IAB launches help center for British search marketers

Changes to Google’s trademarked terms policy in the U.K. has led to the creation of a help center to guide British marketers through the maze of search marketing policies and best practices. >>

Search Marketing | July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

Social Marketing | July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

Advertising | July 14, 2008

Yahoo partners for in-game ads

Yahoo is increasing their reach into the gaming advertising arena. The search giant has entered into two partnerships to provide in-game ads. The partnerships are with DoubleFusion and NeoEdge. >>

Search Marketing | July 14, 2008

Report: Search terms should be diversified

Paid search, one of the oldest forms of online advertising, has evolved quite a bit but it seems that paid search advertisers aren’t evolving at the same rate. For many, buying mainstream terms seems to be the norm. >>

Email Marketing | July 14, 2008

5 Ways To Improve Your Email Campaigns

A lot of focus has been placed on what not to do in email marketing campaigns. Now let’s take a look at a few things that should be done before that next email campaign begins. >>

Research | July 13, 2008

Black American survey: U.S. digital divide decreasing

After non-Hispanic whites, African-Americans are the second-largest minority market in the U.S. A new survey recording the habits and opinions of thousands of African-Americans across a wide age-range has some interesting Internet usage and media consumption content. >>

Research | July 13, 2008

Emerging media growth slowdown ahead

The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential. >>