BizReport : July 10, 2008 Archive

July 10, 2008 Archive

| July 10, 2008

YouTube does U-turn, plans to intro pre-roll ads

After trying to monetize the video site with a variety of new-style ad programs, Google may be caving in and giving the green light to good, old-fashioned pre- and post-roll advertising on YouTube. >>

Advertising | July 10, 2008

Search volume data added to AdWords keyword tool

Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool. >>

Advertising | July 10, 2008

AdGent enters exclusive deal with Telegraph Media Group

Telegraph Media Group, one of the largest publishers in the UK, has announced an exclusive advertising partnership with AdGent, an online advertising services company. The deal gives AdGent exclusive rights to represent TMG’s international advertising inventory. >>

Mobile Marketing | July 10, 2008

Nielsen: US leads in mobile web adoption

If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from Nielsen//Netratings, which indicates that US consumers are adopting the mobile web at a much higher rate than consumers elsewhere in the world. >>

Advertising | July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. >>