BizReport : July 9, 2008 Archive

July 9, 2008 Archive

Research | July 09, 2008

Does your website cater to 'howsers'?

Another type of website visitor has been identified, one who has a high propensity to buy from a particular category but, in turn, has little clue as to what it is they need. >>

Research | July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. >>

Research | July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>

Advertising | July 09, 2008

Interpublic: Search is slowing, Social is growing

Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off. >>

Research | July 09, 2008

Study: The best length for B-to-B pod casts

When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to the content provided by the cast. >>

E-commerce | July 09, 2008

Channel Intelligence launches new ecommerce tool in beta

If you’d like a better way of communicating ideas and information about the products in your online store, check out the new offering from Channel Intelligence. CI Exchange, also called CiEx, is a new tool which allows etailers to exchange information with other users in the system quickly and easily. >>