BizReport : July 3, 2008 Archive

July 3, 2008 Archive

Search Marketing | July 03, 2008

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns. >>

Research | July 03, 2008

Does your target audience have high-speed Internet access?

Do you need to revise your website in line with your target audience’s Internet access speed? New research by Pew Internet and American Life may make some marketers think twice before embellishing their websites with too much bandwidth-munching content. >>

E-commerce | July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Advertising | July 03, 2008

IAB releases revised ad unit and rich media guidelines

It’s time to debrief the production and creative teams – the Interactive Advertising Bureau has released revised ad unit and rich media guidelines. >>

Research | July 03, 2008

What does your online reputation say about you?

If you don't know, you are doing a disservice to your brand. Even if everything said about your brand online is positive, you need to know what is being said and where - or you could be in for a world of trouble. Why? Because in the online world, just like the physical world, reputation is everything. >>

Social Marketing | July 03, 2008

Creating a niche is key for social marketers

Social marketers have been looking for something that will push their products and services ahead of the pack. According to a new report from In-Stat, the key to pushing your brand is to create a social niche. >>