BizReport : July 2, 2008 Archive

July 2, 2008 Archive

E-commerce | July 02, 2008

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. >>

Mobile Marketing | July 02, 2008

Marketers need to be mindful of mobile web

The next five years will see the gross transaction value of mobile payments to buy physical and digital goods soar, according to recent analysis by Juniper Research. >>

Blogs & Content | July 02, 2008

Blog comments - add value or keep schtum

Blogs are powerful tools for driving traffic and engaging consumers and even if you don’t have one you can use other blogs to raise awareness for your product or service by leaving comments. >>

Email Marketing | July 02, 2008

Is a loyalty email program the next step?

Email marketers are always looking for a way to increase readership and increase email clicks. One trend is to create a loyalty based program, similar to those offered by gas stations and grocery chains across the United States. Is a loyalty program a good idea for your email database? >>

Search Marketing | July 02, 2008

Covario: Paid search increases 52% for Tech Brands

Paid search may be one of the oldest forms of online advertising but it isn't losing steam. According to new research from Covario, paid search revenue has increased 52% year over year. The study focused on technology brands. >>

Trends & Ideas | July 02, 2008

Could going virtual increase your business?

Done correctly, virtual events can be just as effective as in-store promotions. The key, however, is that the event have the right punch to get consumers interested whether planning an online conference or a special event sale for valued customers. A new solution from ON24 could help facilitate online events. >>