BizReport : July 1, 2008 Archive

July 1, 2008 Archive

Research | July 01, 2008

ZenithOptimedia decreases 2008 ad spend forecasts again

ZenithOptimedia has downgraded its 2008 ad growth forecasts for some countries, but overall global ad spending continues to rise, especially online. >>

Search Marketing | July 01, 2008

Keyword analysis key to SEO success

Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success. >>

Viral Marketing | July 01, 2008

Negative online buzz, monitor it don't ignore it

So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can do. >>

Research | July 01, 2008

Study: Execs prefer online for information

A new study from Forbes.com and Gartner indicates that marketers, especially business to business marketers, may want to increase their profiles online. According to the study, more than half of C-Level executives turn to the Internet first to find information. >>

Social Marketing | July 01, 2008

BazaarVoice, iGoDigital partner for partner recommendations

A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control of social ecommerce ad campaigns. >>

Email Marketing | July 01, 2008

JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The platform allows marketers to track emails at a glance. >>