BizReport : July 2008 Archive

July 2008 Archive

Viral Marketing | July 31, 2008

Nielsen: Video moves to Internet and Mobile

Consumers aren't just watching their favorite sit-coms on television every night. They are increasingly turning to the Internet and to mobile devices so that they can view favorite TV shows, movie trailers and user-generated content on their own time schedule. Across all three screens, viewing time has increased. >>

Email Marketing | July 31, 2008

Why You Should Plan Holiday Email Campaigns Now

If you haven't already begun researching and planning your email campaigns for the upcoming holiday season, you'd better begin. It seems that holiday ad campaigns begin showing up earlier every year and even though we are still a day away from August, it is the perfect time to plan because there is plenty of time to tweak between now and the end of October. >>

Research | July 31, 2008

Report: Yellow Pages Bad Investment for Marketers

If you're thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, for now, perhaps classified listings are a good investment but marketers need to begin looking at other options. >>

Research | July 30, 2008

NAA: No increase in online newspaper visitors from Q1

The number of unique visitors to U.S. newspaper websites in the second quarter of 2008 is up on the same period last year, according to an industry group, but figures are virtually unchanged from the first quarter of this year. >>

Trends & Ideas | July 30, 2008

Nielsen embraces consumer personality profile mapping

Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy. >>

Advertising | July 30, 2008

eBay launches international advertising division

eBay has previously done international ad deals, but only on an ad-hoc basis. eBay is now adding an international advertising division to manage advertisers’ text and display ad campaigns around the globe. >>

Social Marketing | July 30, 2008

Report: Social marketing could stand some maturity

Social marketing may be hot but according to a recent report from JupiterResearch, the industry could stand a little maturity. According to the report, though marketers are catching on to the social marketing trend, many of the campaigns are limited by small social budgets because marketers aren't sure about the platforms. >>

Viral Marketing | July 30, 2008

Collective Media launches video network

There is a new advertising network on the horizon, geared specifically for video ads. Collective Media announced the launch of the Collective Video Network this week; the network connects marketers with premium video content and in-stream ad availability. >>

Research | July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals, marketers are making the most of a budget-conscious economy. A new survey finds this is coming at a great time because consumers are becoming loyal not just to brand but to pricing. >>

Research | July 29, 2008

Microsoft challenges Google's PageRank algorithm

Microsoft is challenging Google’s PageRank algorithm. Microsoft researchers recently published a white paper proposing a new method for computing page importance. >>

Social Marketing | July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that extends online storytelling and merges it with marketing to give new strength to word of mouth. >>

Research | July 29, 2008

Mobile map use outstrips online

In both the U.S. and the U.K. the growth in use of mobile maps has outstripped online map reading via a PC, according to comScore’s recent M:Metrics Benchmark Study. >>

Advertising | July 29, 2008

GamePro Media, Wikia strike an advertising deal

Online gaming hub Wikia, a web-hosting game service and content destination, and GamePro Media have entered into an agreement for advertising. Under the partnership, GamePro will handle all ad sales for the nearly 500,000 gaming pages in the Wikia network. >>

Advertising | July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute at Northwestern University, print newspaper readership is beginning to stabilize. >>

Advertising | July 29, 2008

Compete: Targeted ads great for travel sites

With the travel category heating up, now is a good time to consider advertising with a travel website. The key is to focus the ad campaign specifically for the travel industry according to a new report from metrics firm Compete, Inc. >>

Social Marketing | July 28, 2008

Is Social Networking Dead or Dying?

A new report from Hitwise sheds some not so great light on social networking. Although most social networks are still going strong, it appears that the overall market share of social networking sites is beginning to decrease. Hitwise reports that the social networking market share has decreased about 20% year over year. >>

Social Marketing | July 28, 2008

trueAnthem raises $2 million, advertisers take notice

There is more going on in widgets than just content. Widget creators trueAnthem are placing music and ads in widgets and consumers are responding in droves. The company uses widgets to distribute new and established music artists through social networks; the widgets are brand-sponsored. >>

Internet | July 28, 2008

Unique URLs, to infinity and beyond

You know a number is big when it takes more keystrokes to represent it numerically than it does in text. It’s the sort of mind-boggling figure that, like trying to envisage the size of the universe, turns most people’s brain to mush. >>

Advertising | July 28, 2008

European radio social site launches smart ads

Music social network Last.fm is giving advertisers the ability to create ads that can interact with the music a site visitor is listening to and serve up relevant music-related content tailored around their musical tastes. >>

Research | July 28, 2008

McAfee: Company security, not size, important to cybercriminals

Cybercriminals aren’t so much worried about the size of their targets as they are the security they are forced to navigate. To that end they are increasingly targeting SMBs due to a lack of security measures implemented by that sector. >>

Research | July 27, 2008

Click fraud, botnet use rises

Click fraud continues to climb year-on-year, according to the latest Click Fraud Index figures, and botnets continue to be increasingly responsible for fraudulent traffic. >>

Research | July 25, 2008

Consumers find ads in long-form online video 'reasonable'

Advertising within online video is increasing, but what are consumer’s reactions to this intrusion? Ipsos Media CT has released results from their ongoing digital video tracking study which gives some insight into online video viewer attitudes toward video ads. >>

Advertising | July 25, 2008

NeoEdge Networks intro's makegoods to online advertising

Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance. >>

Mobile Marketing | July 25, 2008

Report: Mobile maps draw in users

The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe. >>

Trends & Ideas | July 25, 2008

Should you rethink your gaming mindset?

Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. >>

Advertising | July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network. >>

E-commerce | July 24, 2008

1 in 5 shop online in the U.K.

The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet. >>

Advertising | July 24, 2008

Intrusive ads (still) annoy consumers

Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I've devised some top tips on how to make sure your visitors don't stick around. >>

Research | July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>

Social Marketing | July 24, 2008

Hitwise: MySpace leads social networks but Facebook is growing faster

MySpace remains the king of the social networks with a nearly 72% market share, but close competitor Facebook isn’t giving up. According to a new report from Hitwise, US consumers continue to choose MySpace over other social nets but the trend is beginning to change. MySpace shows -6% growth from June 2007 through June 2008 which Facebook showed 40% year over year (YoY) growth. Hitwise reports that Facebook has a 16% market share. >>

E-commerce | July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Advertising | July 24, 2008

comScore: Branded websites increase marketing efforts

Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid search don’t have their place, however. All of these aspects improve the performance of a branded website in providing the consumer content, offers and information. >>

Trends & Ideas | July 23, 2008

Downloads killing the video store?

For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. >>

Mobile Marketing | July 23, 2008

DMA: Text message campaigns most successful

Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. >>

Search Marketing | July 23, 2008

Google Aotearoa launched

Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. >>

Advertising | July 23, 2008

GroupM: Interactive media spend to reach 15%

According to a recent report from WPP’s Group M, interactive media will account for about 15% of the worldwide advertising spend by 2009. This is a nearly 50% increase over 2004. Interactive advertising is expected to remain the biggest source of ad revenue growth for the foreseeable future because marketers are turning away from traditional media in favor of the digital realm. >>

E-commerce | July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Advertising | July 23, 2008

How widgets can increase content, ad revenue

Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. >>

Social Marketing | July 22, 2008

Social media and the tribalization of business

Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what drives social media to gain maximum benefit. >>

Trends & Ideas | July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>

Research | July 22, 2008

JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. >>

Advertising | July 22, 2008

Natural Path Media connects green marketers with self-serve ads

Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns. >>

Advertising | July 22, 2008

ValueClick adds predictive behavioral targeting tool

A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. >>

Advertising | July 22, 2008

Report: Mall Shoppers Watch Those Video Ad Signs

Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a video screen from the AdSpace Mall Network. >>

E-commerce | July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>

Search Marketing | July 21, 2008

Does search marketing increase brand awareness?

Unsurprisingly, Google says yes, search marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case. >>

E-commerce | July 21, 2008

e-bit: Brazil's e-commerce revenues quadruple

The majority of Brazil’s population isn’t online, but those that do have a connection are making the most of it, much to the delight of online retailers. >>

Mobile Marketing | July 21, 2008

Avot Media: Youths embrace mobile video

Mobile video is quickly taking off - as long as you are a young person. That is the result of a recent survey from Avot Media. According to the survey about 55% of young (under age 29) mobile users are willing to send a text message to receive mobile video of interest to them. >>

Domain Names | July 21, 2008

ICANN: .anything is the next domain craze

Marketers, tighten those caps! The Internet is about to get just a little bit more exciting - or maybe the word is confusing. The Internet Corporation for Assigned Names and Numbers (ICANN) has voted to open up the registration for domains such as “.anything” domains. >>

Social Marketing | July 21, 2008

Twitter, Summarize deal could give Social Marketers more push

Social website Twitter has announced a deal to purchase Summarize, a search engine which specializes in indexing social networking site posts. This is an interesting step forward for the newbie on the social networking front because it further sets them apart from the social crowd while giving them the capabilities of the big social sites like MySpace and Facebook. >>

Advertising | July 18, 2008

IMMI: Multi-platform advertising increases reach

Here is one more reason to advertise across many platforms, both online and off: according to recent research from Integrated Media Measurement, Inc. (IMMI) advertising across platforms increases the reach of advertising campaigns. >>

Viral Marketing | July 18, 2008

WebTrends launches video tracking software

If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video campaigns. >>

Search Marketing | July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>

Email Marketing | July 17, 2008

Offline takes lion's share of direct marketing budgets

Despite the growing use of digital media in integrated marketing campaigns, traditional offline media still feature highly in terms of direct marketing budget share. >>

Research | July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey. >>

Search Marketing | July 17, 2008

Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise. >>

Search Marketing | July 17, 2008

Google/Yahoo deal could come at cost to marketers

Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices. >>

E-commerce | July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. >>

Advertising | July 17, 2008

Pontiflex launches CPL Banners

Another advertising unit is coming online and it is one that advertisers should experiment. Although technically a banner ad, the new offering from Pontiflex has a cost-per-lead model attached so marketers only pay at certain times. >>

Advertising | July 17, 2008

Online ads begin to show recessionistic numbers

Until the last couple of months, online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. According to a new report by PubMatic, online advertising spending is beginning to decline just like advertising spending has been declining offline. >>

Advertising | July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>

Loyalty Marketing | July 16, 2008

7 tips for a tantalizing transactional email

Transactional emails are often dull and functional. But why? It’s an expected, or requested, consumer communication that should carry on the brand experience and tempt consumers back for more, so don't leave it up to the I.T. department to formulate them. >>

Research | July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Advertising | July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

Advertising | July 16, 2008

TargetSpot offers radio advertisers an online destination

While it is true that radio advertising is swiftly becoming an arcane advertising outlet, advertisers should count out local radio advertising. At least, if that local radio outlet has online streaming capabilities. TargetSpot, an online radio advertising solution, could help local advertisers reach local consumers at a moment’s notice. >>

Advertising | July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. >>

Social Marketing | July 15, 2008

Virtual worlds continue to attract real world invesment

Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene. >>

Email Marketing | July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today. >>

Email Marketing | July 15, 2008

Aberdeen Group: Get personal with your customers

Marketers are still struggling with advanced personalization techniques, concludes a recent report from the Aberdeen Group, despite acknowledging the lift in ROI that personalization can create. >>

Blogs & Content | July 15, 2008

Yahoo, Turner partner for content, ads

Yahoo’s sports segments are getting a helping hand from Turner Broadcasting System, a cable network known for handling sports such as NASCAR, the NBA and golf. The deal will allow Turner to handle online advertising sales for the sports pages of Yahoo sites. For their part of the deal, Yahoo Sports will carry some programming from Turner websites. >>

Viral Marketing | July 15, 2008

comScore: Video viewership increasing

Online video continues to see an increase in viewership and the amount of time viewers are staying on-site to watch and download videos. According to a new report from comScore, more than 12 billion videos were viewed during the month of May. >>

Search Marketing | July 15, 2008

Live Search acquisition may improve search possibilities

Recently, Microsoft Live Search announced it was acquiring natural search engine Powerset. How the acquisition will effect both companies is yet to be seen but the implications are bright for both companies. >>

Search Marketing | July 14, 2008

IAB launches help center for British search marketers

Changes to Google’s trademarked terms policy in the U.K. has led to the creation of a help center to guide British marketers through the maze of search marketing policies and best practices. >>

Search Marketing | July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

Social Marketing | July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

Advertising | July 14, 2008

Yahoo partners for in-game ads

Yahoo is increasing their reach into the gaming advertising arena. The search giant has entered into two partnerships to provide in-game ads. The partnerships are with DoubleFusion and NeoEdge. >>

Search Marketing | July 14, 2008

Report: Search terms should be diversified

Paid search, one of the oldest forms of online advertising, has evolved quite a bit but it seems that paid search advertisers aren’t evolving at the same rate. For many, buying mainstream terms seems to be the norm. >>

Email Marketing | July 14, 2008

5 Ways To Improve Your Email Campaigns

A lot of focus has been placed on what not to do in email marketing campaigns. Now let’s take a look at a few things that should be done before that next email campaign begins. >>

Research | July 13, 2008

Black American survey: U.S. digital divide decreasing

After non-Hispanic whites, African-Americans are the second-largest minority market in the U.S. A new survey recording the habits and opinions of thousands of African-Americans across a wide age-range has some interesting Internet usage and media consumption content. >>

Research | July 13, 2008

Emerging media growth slowdown ahead

The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential. >>

Advertising | July 11, 2008

Can VideoEgg crack video advertising?

The quest to find the best ways to advertise to online video viewers continues with VideoEgg stepping up to the mark and injecting a bit of fun into online advertising. >>

Advertising | July 11, 2008

Do your ads cater to your overseas visitors?

U.S. websites have been doing little in the way of providing relevant advertising to their overseas visitors, potentially missing out on a great deal more ad revenue, reports the Wall Street Journal. >>

Research | July 11, 2008

Report: Canadians most likely to bank online

A new report from comScore indicates that Canadians are leading the way with online banking. While some marketers may not think this is relevant to online marketing, it is. With online banking being a relatively new endeavor, but one that many consumers are interested in, it indicates that Canadians are some of the first adopters. >>

Advertising | July 11, 2008

Halogen’s ad network to target affluent

A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers. >>

Mobile Marketing | July 11, 2008

Bytemobile makes content available across mobile spectrum

Bytemobile has launched the new platform Web Fidelity. The platform optimizes the deliverability of content to mobile devices; by increasing deliverability of content, advertisers can be more certain that their ads are reaching the right consumers at the right time. >>

| July 10, 2008

YouTube does U-turn, plans to intro pre-roll ads

After trying to monetize the video site with a variety of new-style ad programs, Google may be caving in and giving the green light to good, old-fashioned pre- and post-roll advertising on YouTube. >>

Advertising | July 10, 2008

Search volume data added to AdWords keyword tool

Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool. >>

Advertising | July 10, 2008

AdGent enters exclusive deal with Telegraph Media Group

Telegraph Media Group, one of the largest publishers in the UK, has announced an exclusive advertising partnership with AdGent, an online advertising services company. The deal gives AdGent exclusive rights to represent TMG’s international advertising inventory. >>

Mobile Marketing | July 10, 2008

Nielsen: US leads in mobile web adoption

If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from Nielsen//Netratings, which indicates that US consumers are adopting the mobile web at a much higher rate than consumers elsewhere in the world. >>

Advertising | July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. >>

Research | July 09, 2008

Does your website cater to 'howsers'?

Another type of website visitor has been identified, one who has a high propensity to buy from a particular category but, in turn, has little clue as to what it is they need. >>

Research | July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. >>

Research | July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>

Advertising | July 09, 2008

Interpublic: Search is slowing, Social is growing

Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off. >>

Research | July 09, 2008

Study: The best length for B-to-B pod casts

When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to the content provided by the cast. >>

E-commerce | July 09, 2008

Channel Intelligence launches new ecommerce tool in beta

If you’d like a better way of communicating ideas and information about the products in your online store, check out the new offering from Channel Intelligence. CI Exchange, also called CiEx, is a new tool which allows etailers to exchange information with other users in the system quickly and easily. >>

Research | July 08, 2008

Nielsen: Viewers prefer TV set to Internet

According to new research from The Nielsen Company for the Cable & Telecommunications Association for Marketing, the vast majority of Americans still prefer watching television shows on a television set. >>

Advertising | July 08, 2008

New AdJug partnerships announced

London-based AdJug has recently announced two new partnerships that will bring pinpoint accuracy to ad delivery across wider geographic locations. >>

Mobile Marketing | July 08, 2008

Study: Mobile users want practical content

Content is king with social and mobile users but it isn't just any content that users want according to a joint study from dotMobi and AKQA Mobile. According to the study, mobile consumers want practical content. >>

Email Marketing | July 08, 2008

5 Don'ts For Your Next Email Campaign

It seems that a lot of email marketers are still fumbling their email marketing campaigns by not sending welcome messages or including information that isn't easily accessible by consumers on the email list. Here are five more tips to avoid when planning your next email marketing campaign. >>

E-commerce | July 08, 2008

WinBuyer Launches Competitive Pricing Platform

If you have an ecommerce site you know how important it is to have competitive pricing. It isn't hard to figure out competitive pricing but it can be hard to show consumers just how competitive your pricing is. A new platform from WinBuyer could change that. >>

Search Marketing | July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. >>

Email Marketing | July 07, 2008

Study: Personalization for personalization's sake a turn-off

Wowing consumers with your personalization abilities may not be the way to woo them after all. A recent study by a U.S. marketing professor has found that packing too much personalization into consumer communications could be giving them the creeps. >>

Email Marketing | July 07, 2008

Email most popular direct response method

A new survey of large U.S. companies has found that email is now the most popular form of direct response media, overtaking traditional methods such as direct mail and inserts. >>

Social Marketing | July 04, 2008

Are you prepared for an online reputation crisis?

Are you monitoring and managing your online reputation? Many companies are, according to a new survey, but most aren’t prepared for a reputation crisis. >>

Search Marketing | July 03, 2008

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns. >>

Research | July 03, 2008

Does your target audience have high-speed Internet access?

Do you need to revise your website in line with your target audience’s Internet access speed? New research by Pew Internet and American Life may make some marketers think twice before embellishing their websites with too much bandwidth-munching content. >>

E-commerce | July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Advertising | July 03, 2008

IAB releases revised ad unit and rich media guidelines

It’s time to debrief the production and creative teams – the Interactive Advertising Bureau has released revised ad unit and rich media guidelines. >>

Research | July 03, 2008

What does your online reputation say about you?

If you don't know, you are doing a disservice to your brand. Even if everything said about your brand online is positive, you need to know what is being said and where - or you could be in for a world of trouble. Why? Because in the online world, just like the physical world, reputation is everything. >>

Social Marketing | July 03, 2008

Creating a niche is key for social marketers

Social marketers have been looking for something that will push their products and services ahead of the pack. According to a new report from In-Stat, the key to pushing your brand is to create a social niche. >>

E-commerce | July 02, 2008

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. >>

Mobile Marketing | July 02, 2008

Marketers need to be mindful of mobile web

The next five years will see the gross transaction value of mobile payments to buy physical and digital goods soar, according to recent analysis by Juniper Research. >>

Blogs & Content | July 02, 2008

Blog comments - add value or keep schtum

Blogs are powerful tools for driving traffic and engaging consumers and even if you don’t have one you can use other blogs to raise awareness for your product or service by leaving comments. >>

Email Marketing | July 02, 2008

Is a loyalty email program the next step?

Email marketers are always looking for a way to increase readership and increase email clicks. One trend is to create a loyalty based program, similar to those offered by gas stations and grocery chains across the United States. Is a loyalty program a good idea for your email database? >>

Search Marketing | July 02, 2008

Covario: Paid search increases 52% for Tech Brands

Paid search may be one of the oldest forms of online advertising but it isn't losing steam. According to new research from Covario, paid search revenue has increased 52% year over year. The study focused on technology brands. >>

Trends & Ideas | July 02, 2008

Could going virtual increase your business?

Done correctly, virtual events can be just as effective as in-store promotions. The key, however, is that the event have the right punch to get consumers interested whether planning an online conference or a special event sale for valued customers. A new solution from ON24 could help facilitate online events. >>

Research | July 01, 2008

ZenithOptimedia decreases 2008 ad spend forecasts again

ZenithOptimedia has downgraded its 2008 ad growth forecasts for some countries, but overall global ad spending continues to rise, especially online. >>

Search Marketing | July 01, 2008

Keyword analysis key to SEO success

Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success. >>

Viral Marketing | July 01, 2008

Negative online buzz, monitor it don't ignore it

So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can do. >>

Research | July 01, 2008

Study: Execs prefer online for information

A new study from Forbes.com and Gartner indicates that marketers, especially business to business marketers, may want to increase their profiles online. According to the study, more than half of C-Level executives turn to the Internet first to find information. >>

Social Marketing | July 01, 2008

BazaarVoice, iGoDigital partner for partner recommendations

A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control of social ecommerce ad campaigns. >>

Email Marketing | July 01, 2008

JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The platform allows marketers to track emails at a glance. >>