News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Yahoo: Goodbye Microsoft, Hello Google
Yahoo has finally given Microsoft the heave-ho and before the phone had a chance to cool has entered into a partnership with arch rival Google.
The non-exclusive search advertising partnership is expected to generate as much as $800 million in annual revenues. It comes hot on the heels of Yahoo’s rejection of Microsoft’s advances earlier this year. Successful testing of their partnership in April seems to have paved the way for Thursday's announcement.
Details of the deal which appears, to all intents and purposes, to simply make Yahoo a reseller of Google ads, include:
- It only covers paid search and contextual ads, algorithmic search is excluded.
- Yahoo will display paid search results from Google, other third parties and Panama ads alongside each other.
- An initial term of four years with an option for Yahoo to extend for a further six years.
- Only applies in the U.S. and Canada.
Commenting on the deal, and after referencing today’s decision about Microsoft, Jerry Yang is reported as saying, “Clearly it is time to move on. We believe this agreement with Google helps us to do so by strengthening our competitive position and generating attractive financial benefits.”
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...