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BizReport : Viral Marketing : June 17, 2008


What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution.

by Helen Leggatt

visible%20measures%20logo.jpgVisible Measures has launched a product they call “VisibleCampaign”. It will allow marketers to better understand the “true” viral reach and audience engagement of an online video.

VisibleCampaign is powered by Visible Measures' ‘Viral Reach Database’. The constantly updated database tracks the performance of over 80 million unique videos across 150 of the most popular video-sharing sites.

Data is provided regarding drop out points, click-throughs, rewind/forward activity, viral distribution, session length and geography, amongst other metrics. All are provided in an easy to read and analyze format.

"Improved measurability and actionable metrics will empower forward-thinking advertisers and agencies to build the case for more online video advertising," said Brian Shin, Visible Measures founder and CEO. "Demonstrating the effectiveness of Internet video campaigns will help move brand awareness advertising spend online, which will help drive our industry's growth and evolution."






Tags: campaign measurement, online video, video advertising, viral campaign








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