Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : June 17, 2008
U.S. travel advertisers, share-of-voice
Which U.S. travel advertisers scooped the largest share-of-voice at the start of summer 2008? The Media Trust Company provides the answer.
Consumers that searched for start of summer vacation bargains and researched destinations and travel advice online will have been subjected to a barrage of advertisements.
Airlines, hotels and car rental companies are all online looking for a slice of consumers’ holiday budgets. According to a recent study by Virginia-based The Media Trust Company, American Express tops the share-of-voice ranking of travel advertisers.
- American Express 5.43%
- Best Buy 4.40%
- MasterCard 3.83%
- Vonage 3.63%
- Best Western 3.51%
- Subaru 2.76%
- AT&T Wireless 2.75%
- United Airlines 2.72%
- Marriot 2.63%
- AT&T with 2.36%
When looking at advertisers by industry, The Media Trust Company found CarRental.com to be the leading car rental company (45.57%), American Express (46.53%) the leading credit card advertiser, Best Western (25.22%) the leading hotel advertiser and United Airlines (42.27%) the leading airline.
Tags: online advertising, share-of-voice, travel
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.