Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : June 20, 2008
Mobile Internet with grow to encompass all
At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain of young men.
Over 83% of young men use their mobile phone to access the Internet, found a survey by Opera. In comparison, just 16% of women do so. It should be noted that most of Opera’s users are aged 18-27.
Data for the survey was based on findings from the top 10 countries that use Opera Mini, including the U.S., Russia, South Africa, U.K. and China.
However, Opera chief executive Jon von Tetzchner doesn’t believe that young men will continue to dominate in the use of the mobile Internet. Why? "Because accessing the web on mobile devices will become more pervasive than accessing the web with computers, we expect that over time one gender or one age range will not dominate," he said.
Tags: demographics, mobile internet
Subscribe to BizReport
Latest Headlines
- iPerceptions: Current ad formats ineffective
- Half of British marketing budgets to go online
- 62 million U.S. consumers start holiday shop early
- Holiday prep - the time to act is now
- Epsilon: Ad budgets shrinking, but still going digital
- Report: Anywhere Connectors are good for marketers
- JupiterResearch: Consumers should retain broadband
- Are your video ads hot or not?
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.