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BizReport : Research archives : June 23, 2008

Internet advertising revenues on the up

There has been an 18.2% increase in internet advertising revenues since last year, according to new figures released by the Interactive Advertising Bureau.

by Helen Leggatt

iab_logo2.jpgRecently released figures from the IAB show that the first quarter of this year saw revenues 18.2% higher than in the same period last year.

The first three months of 2008 represent the second-highest quarter ever, with $5.8 billion in revenue total. The highest quarter to date was in Q4 2007 when revenues totaled $5.9 billion.

"We expect growth to continue, as consumers spend more and more time online, and marketers find more - and more innovative - ways to reach them through digital media," said Randall Rotherberg, president and CEO of the IAB.

Tags: advertising revenue, online advertising

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