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BizReport : Mobile Marketing : June 02, 2008


How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace.

by Kristina Knight

liquidtalk.jpgLiquidSpace allows marketers to push both audio and video to mobile consumers and employees. On the go employees can find specific business information, like sales figures, or connect clients with the latest audio or video products through a mobile device.

Research indicates that about half of all American workers spend at least 50% of their working time out of the office; about 75% of workers spend at least 10% of their working time out of office. Currently, these mobile employees rely on a combination of laptop and mobile, however, many have begun switching to mobile-only.

How exactly can a value-added mobile space gain marketers revenue? In two ways: by offering consumers easy access to product information and by offering mobile employees easy access to company information needed for client meetings.

Businesses can create a mobile space which allows employees to connect to company reports, by offering quick hit areas with the latest content and sales information. This space can be shared with clients and sent to their mobile devices as well.

Tags: mobile content, mobile marketing, mobile video

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