Healthline Networks launches vertical ad network

Advertisers looking for targeted traffic and in-market consumers may get a hand from a new vertical advertising network in the health care industry. This week, Healthline Networks launches their vertical ad network which includes a contextual mapping ability.

by Kristina Knight

The Healthline network uses Healthline Semantic Taxonomy Ad Targeting to contextually map sites. Already, the Healthline network reaches 10 million unique users through publishers including AARP, Self.com, Meriam Webster and US News and World Report.

Though it seems that a new advertising network launches practically every week, this doesn't mean the marketplace is becoming glutted with too many networks, it simply means advertisers need to better investigate the different networks to find the right fit.

What makes a health ad network a good fit for many marketers? First and foremost, the fact that health websites deliver very engaged user bases. Consumers visiting health websites are looking for very specific information about health problems, health medications or treatment options. Contextually targeting your ad to this consumer base could greatly increase the ROI of campaigns.

According to a recent Nielsen//Netratings report, health advertising networks deliver about 9 million impressions each month. Rather than selling a generic ad on several different networks, it makes sense to target a specific ad to a health network to test how consumers respond.