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BizReport : Social Marketing : June 23, 2008
Google, Yahoo to integrate instant messaging
Much of the attention surrounding the recent Google/Yahoo tie up centered on the search marketing aspect, however there was more to the announcement that initially met the eye.
The single sentence in the Google /Yahoo press release earlier this month that was somewhat overlooked was, “In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services, bringing easier and broader communication to users.”
What could this mean? Google has a meager 5% of audience reach compared to Yahoo’s 23%. However, Google have already tied up with AOL and Yahoo’s instant messaging service can be used with MSN, so will this “interoperability” kill other instant messaging services?
The merger of Google’s Google Talk and Yahoo’s IM service may be part of a wider advertising deal which could signal the rise in use of instant messaging to advertise directly to consumers. Currently, very little revenue is made from instant messaging services as the opportunities to advertise are restricted.
Tags: instant messaging, online advertising, social marketing
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Comments
The IM advertising market is about to explode and Google and Yahoo will be in the driver seat while AOL and MSN look the other way.
Posted by: Jack Roberts on June 23, 2008 23:50
The IM advertising market is about to explode and Google and Yahoo will be in the drivers' seat.
Posted by: Jack Roberts on June 23, 2008 23:52
Bring it on - if the big boys want to carve up the market so be it. Trouble with the Internet is it has a way of balancing these things and letting people vote with their feet - and wallets. Packing IM full of Ads and irritating links and pop-ups maybe just what is needed to spur less enlightened businesses into using only IM solutions with a proper SLA's and security.
Posted by: Symon Blomfield on June 24, 2008 11:30