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BizReport : Advertising : June 19, 2008
Fast ads favored by Google Quality Score
Google’s keyword Quality Score changes take effect this week so marketers need to ensure their landing page load times are speedy.
From this week, the longer it takes your landing page to load the lower your AdWords load time grade will be. The lower your load time grade, the lower your Quality Score. In turn, your AdWords rankings will be impacted and you may need to spend more to improve upon ad positions.
Conversely, keywords with landing pages that load quickly may get higher Quality Scores and lower minimum bids, said a Google representative on the Inside AdWords blog.
The changes stem from the search company’s “10 Things Google Knows To Be True”, one of which reads “fast is better than slow”.
Earlier this year I provided five basic tips to help ensure your landing pages contribute positively to your Quality Score.
Tags: Google AdWords, landing page, quality score
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