Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads.

by Kristina Knight

The company recently secured $5.3 million in venture capital to develop platforms which give brand advertisers and publishers a better grasp on the global market.

“AdGent’s vision is to . . . create a more efficient, transparent and profitable environment for premium publishers and advertisers,” said Cameron Yuill, founder and CEO of AdGent 007. “The breadth and depth of experience on our advisory board complements our in-house expertise to effect much-needed industry change and further expand AdGent’s services globally.”

For publishers, the platform works by giving them access to a global sales force. These sales people sell inventory to premium local and international brands and advertisers. By having both local and international ads, publishers can appeal to a greater number of readers and subscribers to increase traffic.

For advertisers, the platform allows access to publishers locally and around the world. Advertisers can place their ads on specific websites or content pages whether that publisher is local or global. From the dashboard, advertisers can then track and optimize online campaigns.