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BizReport : Mobile Marketing : June 10, 2008


3G Mobile TV vs. Mobile TV: Is One Better?

If you're wondering about the difference between 3G mobile TV and typical mobile TV, you aren't alone. 3G services are offered by mobile providers; mobile television is offered by television networks or syndication services. The main difference is the quality in video; currently mobile television is better quality that 3G.

by Kristina Knight

However, according to a recent report from In-Stat, the base for 3G mobile television is expected to show great promise in the coming years.

“The 3G mobile TV service is only available to those with 3G handsets and plans, so 3G mobile TV services cannot be offered to the entire subscriber base, unlike a mobile TV broadcast service,” says Michelle Abraham.

Abraham went on to say that 3G services are expected to begin an uptick in the coming months with more mobile consumers logging on to try mobile television. Currently only about 10% of users using the subscriptions.

The report expects that number to reach 42 million by 2012; in 2007, 3G mobile subscribers numbered only about 6 million. Mobile television revenues from 3G service providers are expected to reach $5 billion.

Mobile advertising is a smart bet for most marketers, even though mobile television - whether from networks or from mobile providers - isn't a huge draw. Mobile users are focused now on text messaging and content like news headlines, sports scores and weather information. As them become more at ease with mobile devices, though, that will change and consumers will begin using mobile as they now use laptops and PCs.

Tags: mobile advertising, mobile television 3G Mobile Television










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