BizReport : June 30, 2008 Archive

June 30, 2008 Archive

Research | June 30, 2008

Online ad spend growing at "phenomenal rate"

Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC. >>

Research | June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video. >>

Trends & Ideas | June 30, 2008

Cashback website receives record number of visitors

A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months. >>

Blogs & Content | June 30, 2008

NetPop: Consumers go online for entertainment news

Pop culture is a crazy, revenue driving machine but did you know that those addicted to pop culture turn to the Internet first for their entertainment news? According to a new report from NetPop, 36% of time spent with entertainment is spent via computer. >>

Advertising | June 30, 2008

Adify launches segmentation service

Finding the right vertical advertising network is a tough sell for most marketers. Finding the right vertical ad network and being assured of what ad space is still available is even tougher. Enter a new solution from Adify while segments the vertical ad space so marketers know what is available from publishers and websites at a moment's notice. >>

Research | June 30, 2008

Nielsen tracks consumer feelings about the economy

If you thought there was a limit to just how much information is available about the American consumer, think again. A new service from Nielsen//Netratings is said to track how consumers feel about the economy. The service doesn't divulge private information but combined with other targeting tools like behavioral platforms, marketers could obtain new insight into current consumer habits. >>