BizReport : June 29, 2008 - July 5, 2008 Archive

June 29, 2008 - July 5, 2008 Archive

Social Marketing | July 04, 2008

Are you prepared for an online reputation crisis?

Are you monitoring and managing your online reputation? Many companies are, according to a new survey, but most aren’t prepared for a reputation crisis. >>

Search Marketing | July 03, 2008

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns. >>

Research | July 03, 2008

Does your target audience have high-speed Internet access?

Do you need to revise your website in line with your target audience’s Internet access speed? New research by Pew Internet and American Life may make some marketers think twice before embellishing their websites with too much bandwidth-munching content. >>

E-commerce | July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Advertising | July 03, 2008

IAB releases revised ad unit and rich media guidelines

It’s time to debrief the production and creative teams – the Interactive Advertising Bureau has released revised ad unit and rich media guidelines. >>

Research | July 03, 2008

What does your online reputation say about you?

If you don't know, you are doing a disservice to your brand. Even if everything said about your brand online is positive, you need to know what is being said and where - or you could be in for a world of trouble. Why? Because in the online world, just like the physical world, reputation is everything. >>

Social Marketing | July 03, 2008

Creating a niche is key for social marketers

Social marketers have been looking for something that will push their products and services ahead of the pack. According to a new report from In-Stat, the key to pushing your brand is to create a social niche. >>

E-commerce | July 02, 2008

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. >>

Mobile Marketing | July 02, 2008

Marketers need to be mindful of mobile web

The next five years will see the gross transaction value of mobile payments to buy physical and digital goods soar, according to recent analysis by Juniper Research. >>

Blogs & Content | July 02, 2008

Blog comments - add value or keep schtum

Blogs are powerful tools for driving traffic and engaging consumers and even if you don’t have one you can use other blogs to raise awareness for your product or service by leaving comments. >>

Email Marketing | July 02, 2008

Is a loyalty email program the next step?

Email marketers are always looking for a way to increase readership and increase email clicks. One trend is to create a loyalty based program, similar to those offered by gas stations and grocery chains across the United States. Is a loyalty program a good idea for your email database? >>

Search Marketing | July 02, 2008

Covario: Paid search increases 52% for Tech Brands

Paid search may be one of the oldest forms of online advertising but it isn't losing steam. According to new research from Covario, paid search revenue has increased 52% year over year. The study focused on technology brands. >>

Trends & Ideas | July 02, 2008

Could going virtual increase your business?

Done correctly, virtual events can be just as effective as in-store promotions. The key, however, is that the event have the right punch to get consumers interested whether planning an online conference or a special event sale for valued customers. A new solution from ON24 could help facilitate online events. >>

Research | July 01, 2008

ZenithOptimedia decreases 2008 ad spend forecasts again

ZenithOptimedia has downgraded its 2008 ad growth forecasts for some countries, but overall global ad spending continues to rise, especially online. >>

Search Marketing | July 01, 2008

Keyword analysis key to SEO success

Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success. >>

Viral Marketing | July 01, 2008

Negative online buzz, monitor it don't ignore it

So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can do. >>

Research | July 01, 2008

Study: Execs prefer online for information

A new study from Forbes.com and Gartner indicates that marketers, especially business to business marketers, may want to increase their profiles online. According to the study, more than half of C-Level executives turn to the Internet first to find information. >>

Social Marketing | July 01, 2008

BazaarVoice, iGoDigital partner for partner recommendations

A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control of social ecommerce ad campaigns. >>

Email Marketing | July 01, 2008

JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The platform allows marketers to track emails at a glance. >>

Research | June 30, 2008

Online ad spend growing at "phenomenal rate"

Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC. >>

Research | June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video. >>

Trends & Ideas | June 30, 2008

Cashback website receives record number of visitors

A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months. >>

Blogs & Content | June 30, 2008

NetPop: Consumers go online for entertainment news

Pop culture is a crazy, revenue driving machine but did you know that those addicted to pop culture turn to the Internet first for their entertainment news? According to a new report from NetPop, 36% of time spent with entertainment is spent via computer. >>

Advertising | June 30, 2008

Adify launches segmentation service

Finding the right vertical advertising network is a tough sell for most marketers. Finding the right vertical ad network and being assured of what ad space is still available is even tougher. Enter a new solution from Adify while segments the vertical ad space so marketers know what is available from publishers and websites at a moment's notice. >>

Research | June 30, 2008

Nielsen tracks consumer feelings about the economy

If you thought there was a limit to just how much information is available about the American consumer, think again. A new service from Nielsen//Netratings is said to track how consumers feel about the economy. The service doesn't divulge private information but combined with other targeting tools like behavioral platforms, marketers could obtain new insight into current consumer habits. >>