BizReport : June 27, 2008 Archive

June 27, 2008 Archive

Social Marketing | June 27, 2008

First luxury brand runs MySpace ad campaign

The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'? >>

Research | June 27, 2008

YouTube remains top online video website

The site that has become synonymous with online video, YouTube, remains the number one destination according to recent figures released by Hitwise. >>

Research | June 27, 2008

Internet's role in TV viewership

A study to ascertain what role the Internet plays in how consumers track, interact and engage with television shows online has been released. >>

Advertising | June 27, 2008

Peer39 launches semantic ad platform

Search marketers looking for a little more punch in their campaigns may want to check a new start-up called Peer39. The company is launching a semantic advertising platform said to match content meaning within search terms. >>

E-commerce | June 27, 2008

Is private event etailing the future of ecommerce?

If you have heard the rumblings over the Internet, you likely will. Private event retailing has taken a strong hold across Europe and is now beginning to take shape in the US. Just why is this new etailing format so popular? >>

Advertising | June 27, 2008

Lyris HQ combines 5 platforms into 1 advertising space

Small and mid-sized marketers now have a new platform for nearly every advertising need. Lyris HQ is a new platform which incorporates the five Lyris platforms many marketers are already familiar with: Hot Banana, Bid Hero, Click Tracks, Email Labs and Email Advisors. >>