BizReport : June 26, 2008 Archive

June 26, 2008 Archive

Research | June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Search Marketing | June 26, 2008

AdGooroo: Top ad placements not always most profitable

A search marketing firm has found that achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. So, where is? >>

Internet | June 26, 2008

Charter Communications drops invasive consumer tracking plans

When an ISP decided to monitor its user’s activity, using what is known to be an invasive program and lacking a comprehensive opt-out option, they quickly learned how consumers felt about the plan. >>

Social Marketing | June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks and other Web 2.0 platforms in huge numbers. >>

Advertising | June 26, 2008

Kelsey Group: Local Online Video Ad Revenues To Reach $1.5 Billion

Local advertisers are going to be increasing their use of video in the coming years. According to a new forecast from The Kelsey Group, local online video advertising revenues will reach $1.5 billion by 2012. To give that number some reference in 2007 local online video advertisers spent just under $11 million. >>

Email Marketing | June 26, 2008

Email Marketers: Do You Need More In Your Messages?

In most cases, the answer to that question is yes. A recent study from Habeas indicates that about 60% of consumers are using multiple email accounts. This indicates that consumers need to receive marketing mail that is specifically targeted to them or those messages will fall on deaf ears. >>