BizReport : June 25, 2008 Archive

June 25, 2008 Archive

Law & Regulation | June 25, 2008

Half of Americans want Government to regulate Internet

As reports of the case against the Missouri woman whose harassment of a 13-year-old girl led to her suicide dominate the news, a poll showed that around half of Americans believe the Internet should be regulated by the Government. >>

Research | June 25, 2008

Gartner: 2 billion PCs across globe by 2014

One billion PCs are installed across the globe, according to new estimates from Gartner Inc., and that number is set to double within the next decade. >>

Social Marketing | June 25, 2008

Visa giving $100 Facebook ad credit to small businesses

Visa is awarding a total of $2 million in Facebook advertising credit to small businesses. It comes as part of the launch of the first-ever application dedicated to connecting small businesses on the social networking site. >>

Research | June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Advertising | June 25, 2008

Google launches Ad Planner beta

Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers. >>

Advertising | June 25, 2008

Break Media: Men are prime candidates for video

Marketers may want to concentrate a bit more on targeting men with their video campaigns. Break Media has reported that men aged 18 - 34 are watching more video (television, movies, clips and UGC) online than offline. >>

Advertising | June 25, 2008

Navic Systems helps marketers integrate

It is now more important than ever to have integrated campaigns across all mediums. Not only because consumers need a unified message to truly engage with branding but because with so many new platforms, marketers can point consumers in one medium (television, for example) to another (the mobile web, for example) to entice a purchase with a coupon or discount offer. >>

E-commerce | June 25, 2008

BIGresearch: Work influences online shoppers

Social friends and family aren't the only influencers for today's online consumer. A recent report from BIGresearch points to workplace friends as a big influencer in online shopper's choices. >>