BizReport : June 23, 2008 Archive

June 23, 2008 Archive

Research | June 23, 2008

Internet advertising revenues on the up

There has been an 18.2% increase in internet advertising revenues since last year, according to new figures released by the Interactive Advertising Bureau. >>

Social Marketing | June 23, 2008

Splashcast Hotspots: Product placement platform

Everyone is familiar with product placement in movies and television shows as film stars cruise about in BMWs wearing Tommy Hilfiger and drinking Pepsi. What would such a marketing tactic look like when mixed with the interactivity of online video? >>

Social Marketing | June 23, 2008

Google, Yahoo to integrate instant messaging

Much of the attention surrounding the recent Google/Yahoo tie up centered on the search marketing aspect, however there was more to the announcement that initially met the eye. >>

Advertising | June 23, 2008

Invision adds online to their TV inventory mix

Leading television advertising optimization solution Invision is opening itself to online advertising avenues. Currently the company provides annual sales of more than $10 billion in television ad inventory. Now, they will begin optimizing the online ad space as well. >>

Advertising | June 23, 2008

Why local marketers shouldn't count out newspapers

Survey after survey and report after report seem to indicate that the local newspaper is dying. One recent survey indicates, however, that it is too early to count out newspapers - especially for local marketers. >>

Viral Marketing | June 23, 2008

Mixercast.com serves 1 billion page views monthly

"If you build it, they will come," was the popular line from the 80's hit movie "Field of Dreams". For online video ad service Mixercast.com, that saying could be, "If you rebuild it, they will come - in droves." The platform, according to company information, is now serving 1 billion page views each month. >>