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BizReport : Social Marketing : June 20, 2008
1 in 4 Internet users visit social networking sites
Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it.
The most recent Consumer Internet Barometer from the Conference Board and TNS, found that one in four Internet users visit social networking sites such as MySpace and Facebook.
Serious social networkers can log on to their network of choice several times a day, around half do so at least once every day. These users don’t need to be in the comfort of home to surf a social network, many do so at work, in libraries, at school or via their mobile devices from pretty much anywhere.
"Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created,” said Lynn Franco, Director of The Conference Board Consumer Research Center.
“The next growth wave will be expanding and incorporating these networks into our business lives,” she added, which might not be too far distant with one in eight employed 30-somethings using social networks to conduct business.
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Comments
Interesting article. Social networking is definitely on the rise and it's reserved for kids anymore. It's proven to be an extremely strong tool for me and the website I work for (Salesconx). Not only am I able to gain new clients for Salesconx through professional networking sites, but I am also gaining knowledgeable contacts to utilize in the future. I'm excited to see what the future holds for social networking. -Gina www.salesconx.com
Posted by: Gina on June 23, 2008 20:49