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BizReport : June 18, 2008 Archive
June 18, 2008 Archive
Advertising | June 18, 2008
Newspaper ad revenue growth Q1 slowdown
Newspaper advertising revenue growth slowed in Q1 2008 by the largest amount since the Newspaper Association of America began measuring ad results back in 1971. >>
Research | June 18, 2008
Teens prefer real life to cyber
Teenagers aren’t as immersed in their online lives and activities as has previously been suggested, and instead prefer to operate in the real world. >>
Advertising | June 18, 2008
Report: In-game ads increase product perception
Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. >>
Social Marketing | June 18, 2008
Forrester: All social nets are not created equally
When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks appearing each day. But the fact that a social network is popular with consumers or touts their new capabilities, it doesn't automatically indicate it will be good for business. >>
Viral Marketing | June 18, 2008
Video viewership continues to increase
Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now viewing videos online. >>
Latest Headlines
- Social network targets job seekers
- Can domain segmentation increase email ROI?
- Report: The 2008 holidays may not be as bleak
- Mobile phones take on new roles
- MRI: Email most popular online activity
- Internet access via mobile booming in Britain
- PowerReviews gives SMBs online review option
- Media6Degrees launches to public
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