BizReport : June 17, 2008 Archive

June 17, 2008 Archive

Mobile Marketing | June 17, 2008

M-commerce the next big thing?

M-commerce, or commerce that takes place via a mobile device, is a nascent shopping channel, but it is one that is worth monitoring over the coming months. >>

Viral Marketing | June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution. >>

Advertising | June 17, 2008

U.S. travel advertisers, share-of-voice

Which U.S. travel advertisers scooped the largest share-of-voice at the start of summer 2008? The Media Trust Company provides the answer. >>

Search Marketing | June 17, 2008

Traveling consumers increase branded search queries

Gas prices may be increasing and consumers may be traveling less, but they are still traveling. Which means pay-per-click campaigns for travel marketers are still a good investment. However, there are changes that marketers need to make before embarking on a new campaign. >>

Mobile Marketing | June 17, 2008

Coupons, INC., Yahoo partner for mobile coupons

Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users. >>

Advertising | June 17, 2008

Xchange Media Buying Service Launches

For marketers, buying online ad space can be a trying experience. Especially for new online marketers. A new service from Catalyst:SF could make the online ad space a more user friendly experience by allowing advertisers to conduct campaigns on several different advertising exchanges. >>