BizReport : June 16, 2008 Archive

June 16, 2008 Archive

Email Marketing | June 16, 2008

Internet marketing boosts traditional routes

Contrary to popular belief, the Internet has not caused the death of traditional marketing. In fact, the Institute of Direct Marketing in the U.K. believes that online marketing has giving traditional marketing a boost. >>

Advertising | June 16, 2008

Follow the Euro 2008 fans online

One of the biggest European soccer tournaments of the year is proving to be a prime opportunity for marketers targeting sports fans online. >>

E-commerce | June 16, 2008

When size really does matter...

Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase. One particular method is to pay attention to product images and enable the consumer to scrutinize the color, size and shape as though they were in a bricks and mortar store. >>

Advertising | June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Email Marketing | June 16, 2008

What makes a great email welcome message?

It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email welcome letter include? >>

Search Marketing | June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google. >>