BizReport : June 15, 2008 - June 21, 2008 Archive

June 15, 2008 - June 21, 2008 Archive

Research | June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain of young men. >>

Social Marketing | June 20, 2008

1 in 4 Internet users visit social networking sites

Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it. >>

Trends & Ideas | June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for a little boost of their own brand. >>

Social Marketing | June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include social features, product information or simple contact and direction information. >>

Advertising | June 20, 2008

Trulia launches self-serve platform for real estate

Real estate agents, home improvement companies and home buyers now have an ad platform geared specifically to them: Trulia Pro. Trulia, the real estate search engine has launched a self-serve platform which offers these marketers the ability to create and launch campaigns in a fixed-price environment. >>

Advertising | June 19, 2008

Fast ads favored by Google Quality Score

Google’s keyword Quality Score changes take effect this week so marketers need to ensure their landing page load times are speedy. >>

Mobile Marketing | June 19, 2008

Yahoo OneSearch reaches 600 million subscribers

It was recently announced that Google is the leading supplier of mobile search but, as usual, rival Yahoo is yapping at their heels. >>

Social Marketing | June 19, 2008

NYTimes.com launches social network

The New York Times has launched a new social networking service that it hopes will extend its reach to encompass those Internet users who are heavy users of online communities. >>

Social Marketing | June 19, 2008

Reports: Summer is a great time for social marketing

School is out. Kids have time to go online - and so do adults. According to two recent reports, summer just might be the best time to enter the social network marketplace. >>

Mobile Marketing | June 19, 2008

How consumers are engaging on mobiles

Don't forget the cell phones. That could be the one fact that marketers need to remember from a recent Experian report. The report found that in 30 countries cell phones have reached 100% usage per capita. >>

Research | June 19, 2008

High gas prices could be an opportunity for marketers

Online publishers are beginning to see a connection between the high gas prices in America and their online traffic. According to a recent report from comScore, traffic to sites like NewYorkGasPrices.com is skyrocketing as consumers try to find the best deals. >>

Advertising | June 18, 2008

Newspaper ad revenue growth Q1 slowdown

Newspaper advertising revenue growth slowed in Q1 2008 by the largest amount since the Newspaper Association of America began measuring ad results back in 1971. >>

Research | June 18, 2008

Teens prefer real life to cyber

Teenagers aren’t as immersed in their online lives and activities as has previously been suggested, and instead prefer to operate in the real world. >>

Advertising | June 18, 2008

Report: In-game ads increase product perception

Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. >>

Social Marketing | June 18, 2008

Forrester: All social nets are not created equally

When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks appearing each day. But the fact that a social network is popular with consumers or touts their new capabilities, it doesn't automatically indicate it will be good for business. >>

Viral Marketing | June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now viewing videos online. >>

Mobile Marketing | June 17, 2008

M-commerce the next big thing?

M-commerce, or commerce that takes place via a mobile device, is a nascent shopping channel, but it is one that is worth monitoring over the coming months. >>

Viral Marketing | June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution. >>

Advertising | June 17, 2008

U.S. travel advertisers, share-of-voice

Which U.S. travel advertisers scooped the largest share-of-voice at the start of summer 2008? The Media Trust Company provides the answer. >>

Search Marketing | June 17, 2008

Traveling consumers increase branded search queries

Gas prices may be increasing and consumers may be traveling less, but they are still traveling. Which means pay-per-click campaigns for travel marketers are still a good investment. However, there are changes that marketers need to make before embarking on a new campaign. >>

Mobile Marketing | June 17, 2008

Coupons, INC., Yahoo partner for mobile coupons

Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users. >>

Advertising | June 17, 2008

Xchange Media Buying Service Launches

For marketers, buying online ad space can be a trying experience. Especially for new online marketers. A new service from Catalyst:SF could make the online ad space a more user friendly experience by allowing advertisers to conduct campaigns on several different advertising exchanges. >>

Email Marketing | June 16, 2008

Internet marketing boosts traditional routes

Contrary to popular belief, the Internet has not caused the death of traditional marketing. In fact, the Institute of Direct Marketing in the U.K. believes that online marketing has giving traditional marketing a boost. >>

Advertising | June 16, 2008

Follow the Euro 2008 fans online

One of the biggest European soccer tournaments of the year is proving to be a prime opportunity for marketers targeting sports fans online. >>

E-commerce | June 16, 2008

When size really does matter...

Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase. One particular method is to pay attention to product images and enable the consumer to scrutinize the color, size and shape as though they were in a bricks and mortar store. >>

Advertising | June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Email Marketing | June 16, 2008

What makes a great email welcome message?

It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email welcome letter include? >>

Search Marketing | June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google. >>