BizReport : June 12, 2008 Archive

June 12, 2008 Archive

Research | June 12, 2008

Q1 2008 sees little growth in ad spend

It appears that the downturn in the economy has indeed had an effect of U.S. ad spending this year, as TNS Media Intelligence releases data relating to the first quarter of 2008. >>

Advertising | June 12, 2008

Auto industry online ad spending in overdrive

The automotive industry may have fallen behind retail in terms of overall ad spending, but online it’s got its pedal to the metal. >>

Research | June 12, 2008

IDC: Internet ad revenue to double by 2012

Marketers can expect to spend much more money online in the next five years. This also means consumers will be seeing more online ads, so marketers should get inventive with the process. According to a recent IDC study, online ad revenue will surpass $51 billion by 2012. >>

Advertising | June 12, 2008

NYTimes launches self-serve ad platform

DIYers, take heart. A new do-it-yourself advertising network is now available for online marketers. The New York Times and AdReady have partnered for a self-service display ad platform offering simple advertising solutions to small businesses. >>

Research | June 12, 2008

Study: Entertainment time will equal sleep time by 2013

If you thought monitoring brand, developing online campaigns and buying adspace online was a full-time job now, it will be an even more time consuming occupation in just a few years. According to a recent Solutions Research Group study, the amount of time spent online will soon equal the time spent sleeping for most people. >>