BizReport : June 11, 2008 Archive

June 11, 2008 Archive

Search Marketing | June 11, 2008

Google expands Trends service

Marketers can now ascertain the relative popularity and seasonality of search terms thanks to an expansion of Google's Trends service. >>

Research | June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy. >>

Blogs & Content | June 11, 2008

U.K. blogs attract record numbers

The U.K. is way ahead of the U.S. in terms of visits to weblogs which last week hit an all time high, as Hitwise’s recent study results show. >>

Advertising | June 11, 2008

Why advertising in "alternative" newsweeklies isn't wasting money

Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers. That is because readership in the nation's top dailies is down but readership in the nation's alternative weekly newspapers is up. >>

Email Marketing | June 11, 2008

Return Path: Three steps to better email campaigns

Nearly 15 years since the first email campaigns were sent and it still seems that email marketing is misunderstood. According to a recent study from Return Path, more than half of the email campaigns from big brands to consumers were fumbled. >>

Advertising | June 11, 2008

Compete will power behavioral targeting for auto marketers

Both automakers and sellers are looking for more from the American consumer, but very few Americans are buying cars now. With gas prices soaring and mileage per gallon remaining the same or dropping, many are choosing to drive older cars longer than they used to. Better targeting and better ads could change that trend. >>