BizReport : June 3, 2008 Archive

June 3, 2008 Archive

Advertising | June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Research | June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

Email Marketing | June 03, 2008

How to keep your email list clean

Email marketing may be one of the oldest forms of online marketing but it is also one of the strongest - if marketers follow a few simple rules. The first, and most important rule, is to keep your email list clean. How do you know if its time for a little spring cleaning? >>

Social Marketing | June 03, 2008

Poll: Consumers aren't connecting with social ads

Though consumers are connecting to social networks in record numbers, the ads in those spaces aren't connecting with them. According to a recent poll from Prospectiv, upwards of 90% of consumers say the ads on social networks aren't "speaking" to them. What can a marketer do to change that trend? >>

Advertising | June 03, 2008

Marketers, do you own the conversation?

Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand. >>