BizReport : June 2008 Archive

June 2008 Archive

Research | June 30, 2008

Online ad spend growing at "phenomenal rate"

Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC. >>

Research | June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video. >>

Trends & Ideas | June 30, 2008

Cashback website receives record number of visitors

A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months. >>

Blogs & Content | June 30, 2008

NetPop: Consumers go online for entertainment news

Pop culture is a crazy, revenue driving machine but did you know that those addicted to pop culture turn to the Internet first for their entertainment news? According to a new report from NetPop, 36% of time spent with entertainment is spent via computer. >>

Advertising | June 30, 2008

Adify launches segmentation service

Finding the right vertical advertising network is a tough sell for most marketers. Finding the right vertical ad network and being assured of what ad space is still available is even tougher. Enter a new solution from Adify while segments the vertical ad space so marketers know what is available from publishers and websites at a moment's notice. >>

Research | June 30, 2008

Nielsen tracks consumer feelings about the economy

If you thought there was a limit to just how much information is available about the American consumer, think again. A new service from Nielsen//Netratings is said to track how consumers feel about the economy. The service doesn't divulge private information but combined with other targeting tools like behavioral platforms, marketers could obtain new insight into current consumer habits. >>

Social Marketing | June 27, 2008

First luxury brand runs MySpace ad campaign

The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'? >>

Research | June 27, 2008

YouTube remains top online video website

The site that has become synonymous with online video, YouTube, remains the number one destination according to recent figures released by Hitwise. >>

Research | June 27, 2008

Internet's role in TV viewership

A study to ascertain what role the Internet plays in how consumers track, interact and engage with television shows online has been released. >>

Advertising | June 27, 2008

Peer39 launches semantic ad platform

Search marketers looking for a little more punch in their campaigns may want to check a new start-up called Peer39. The company is launching a semantic advertising platform said to match content meaning within search terms. >>

E-commerce | June 27, 2008

Is private event etailing the future of ecommerce?

If you have heard the rumblings over the Internet, you likely will. Private event retailing has taken a strong hold across Europe and is now beginning to take shape in the US. Just why is this new etailing format so popular? >>

Advertising | June 27, 2008

Lyris HQ combines 5 platforms into 1 advertising space

Small and mid-sized marketers now have a new platform for nearly every advertising need. Lyris HQ is a new platform which incorporates the five Lyris platforms many marketers are already familiar with: Hot Banana, Bid Hero, Click Tracks, Email Labs and Email Advisors. >>

Research | June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Search Marketing | June 26, 2008

AdGooroo: Top ad placements not always most profitable

A search marketing firm has found that achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. So, where is? >>

Internet | June 26, 2008

Charter Communications drops invasive consumer tracking plans

When an ISP decided to monitor its user’s activity, using what is known to be an invasive program and lacking a comprehensive opt-out option, they quickly learned how consumers felt about the plan. >>

Social Marketing | June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks and other Web 2.0 platforms in huge numbers. >>

Advertising | June 26, 2008

Kelsey Group: Local Online Video Ad Revenues To Reach $1.5 Billion

Local advertisers are going to be increasing their use of video in the coming years. According to a new forecast from The Kelsey Group, local online video advertising revenues will reach $1.5 billion by 2012. To give that number some reference in 2007 local online video advertisers spent just under $11 million. >>

Email Marketing | June 26, 2008

Email Marketers: Do You Need More In Your Messages?

In most cases, the answer to that question is yes. A recent study from Habeas indicates that about 60% of consumers are using multiple email accounts. This indicates that consumers need to receive marketing mail that is specifically targeted to them or those messages will fall on deaf ears. >>

Law & Regulation | June 25, 2008

Half of Americans want Government to regulate Internet

As reports of the case against the Missouri woman whose harassment of a 13-year-old girl led to her suicide dominate the news, a poll showed that around half of Americans believe the Internet should be regulated by the Government. >>

Research | June 25, 2008

Gartner: 2 billion PCs across globe by 2014

One billion PCs are installed across the globe, according to new estimates from Gartner Inc., and that number is set to double within the next decade. >>

Social Marketing | June 25, 2008

Visa giving $100 Facebook ad credit to small businesses

Visa is awarding a total of $2 million in Facebook advertising credit to small businesses. It comes as part of the launch of the first-ever application dedicated to connecting small businesses on the social networking site. >>

Research | June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Advertising | June 25, 2008

Google launches Ad Planner beta

Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers. >>

Advertising | June 25, 2008

Break Media: Men are prime candidates for video

Marketers may want to concentrate a bit more on targeting men with their video campaigns. Break Media has reported that men aged 18 - 34 are watching more video (television, movies, clips and UGC) online than offline. >>

Advertising | June 25, 2008

Navic Systems helps marketers integrate

It is now more important than ever to have integrated campaigns across all mediums. Not only because consumers need a unified message to truly engage with branding but because with so many new platforms, marketers can point consumers in one medium (television, for example) to another (the mobile web, for example) to entice a purchase with a coupon or discount offer. >>

E-commerce | June 25, 2008

BIGresearch: Work influences online shoppers

Social friends and family aren't the only influencers for today's online consumer. A recent report from BIGresearch points to workplace friends as a big influencer in online shopper's choices. >>

Research | June 23, 2008

Internet advertising revenues on the up

There has been an 18.2% increase in internet advertising revenues since last year, according to new figures released by the Interactive Advertising Bureau. >>

Social Marketing | June 23, 2008

Splashcast Hotspots: Product placement platform

Everyone is familiar with product placement in movies and television shows as film stars cruise about in BMWs wearing Tommy Hilfiger and drinking Pepsi. What would such a marketing tactic look like when mixed with the interactivity of online video? >>

Social Marketing | June 23, 2008

Google, Yahoo to integrate instant messaging

Much of the attention surrounding the recent Google/Yahoo tie up centered on the search marketing aspect, however there was more to the announcement that initially met the eye. >>

Advertising | June 23, 2008

Invision adds online to their TV inventory mix

Leading television advertising optimization solution Invision is opening itself to online advertising avenues. Currently the company provides annual sales of more than $10 billion in television ad inventory. Now, they will begin optimizing the online ad space as well. >>

Advertising | June 23, 2008

Why local marketers shouldn't count out newspapers

Survey after survey and report after report seem to indicate that the local newspaper is dying. One recent survey indicates, however, that it is too early to count out newspapers - especially for local marketers. >>

Viral Marketing | June 23, 2008

Mixercast.com serves 1 billion page views monthly

"If you build it, they will come," was the popular line from the 80's hit movie "Field of Dreams". For online video ad service Mixercast.com, that saying could be, "If you rebuild it, they will come - in droves." The platform, according to company information, is now serving 1 billion page views each month. >>

Social Marketing | June 22, 2008

Facebook adds profession-based ad targeting

Facebook continues to tighten up its ad targeting offering and now advertisers can target users by their profession. >>

Research | June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain of young men. >>

Social Marketing | June 20, 2008

1 in 4 Internet users visit social networking sites

Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it. >>

Trends & Ideas | June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for a little boost of their own brand. >>

Social Marketing | June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include social features, product information or simple contact and direction information. >>

Advertising | June 20, 2008

Trulia launches self-serve platform for real estate

Real estate agents, home improvement companies and home buyers now have an ad platform geared specifically to them: Trulia Pro. Trulia, the real estate search engine has launched a self-serve platform which offers these marketers the ability to create and launch campaigns in a fixed-price environment. >>

Advertising | June 19, 2008

Fast ads favored by Google Quality Score

Google’s keyword Quality Score changes take effect this week so marketers need to ensure their landing page load times are speedy. >>

Mobile Marketing | June 19, 2008

Yahoo OneSearch reaches 600 million subscribers

It was recently announced that Google is the leading supplier of mobile search but, as usual, rival Yahoo is yapping at their heels. >>

Social Marketing | June 19, 2008

NYTimes.com launches social network

The New York Times has launched a new social networking service that it hopes will extend its reach to encompass those Internet users who are heavy users of online communities. >>

Social Marketing | June 19, 2008

Reports: Summer is a great time for social marketing

School is out. Kids have time to go online - and so do adults. According to two recent reports, summer just might be the best time to enter the social network marketplace. >>

Mobile Marketing | June 19, 2008

How consumers are engaging on mobiles

Don't forget the cell phones. That could be the one fact that marketers need to remember from a recent Experian report. The report found that in 30 countries cell phones have reached 100% usage per capita. >>

Research | June 19, 2008

High gas prices could be an opportunity for marketers

Online publishers are beginning to see a connection between the high gas prices in America and their online traffic. According to a recent report from comScore, traffic to sites like NewYorkGasPrices.com is skyrocketing as consumers try to find the best deals. >>

Advertising | June 18, 2008

Newspaper ad revenue growth Q1 slowdown

Newspaper advertising revenue growth slowed in Q1 2008 by the largest amount since the Newspaper Association of America began measuring ad results back in 1971. >>

Research | June 18, 2008

Teens prefer real life to cyber

Teenagers aren’t as immersed in their online lives and activities as has previously been suggested, and instead prefer to operate in the real world. >>

Advertising | June 18, 2008

Report: In-game ads increase product perception

Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. >>

Social Marketing | June 18, 2008

Forrester: All social nets are not created equally

When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks appearing each day. But the fact that a social network is popular with consumers or touts their new capabilities, it doesn't automatically indicate it will be good for business. >>

Viral Marketing | June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now viewing videos online. >>

Mobile Marketing | June 17, 2008

M-commerce the next big thing?

M-commerce, or commerce that takes place via a mobile device, is a nascent shopping channel, but it is one that is worth monitoring over the coming months. >>

Viral Marketing | June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution. >>

Advertising | June 17, 2008

U.S. travel advertisers, share-of-voice

Which U.S. travel advertisers scooped the largest share-of-voice at the start of summer 2008? The Media Trust Company provides the answer. >>

Search Marketing | June 17, 2008

Traveling consumers increase branded search queries

Gas prices may be increasing and consumers may be traveling less, but they are still traveling. Which means pay-per-click campaigns for travel marketers are still a good investment. However, there are changes that marketers need to make before embarking on a new campaign. >>

Mobile Marketing | June 17, 2008

Coupons, INC., Yahoo partner for mobile coupons

Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users. >>

Advertising | June 17, 2008

Xchange Media Buying Service Launches

For marketers, buying online ad space can be a trying experience. Especially for new online marketers. A new service from Catalyst:SF could make the online ad space a more user friendly experience by allowing advertisers to conduct campaigns on several different advertising exchanges. >>

Email Marketing | June 16, 2008

Internet marketing boosts traditional routes

Contrary to popular belief, the Internet has not caused the death of traditional marketing. In fact, the Institute of Direct Marketing in the U.K. believes that online marketing has giving traditional marketing a boost. >>

Advertising | June 16, 2008

Follow the Euro 2008 fans online

One of the biggest European soccer tournaments of the year is proving to be a prime opportunity for marketers targeting sports fans online. >>

E-commerce | June 16, 2008

When size really does matter...

Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase. One particular method is to pay attention to product images and enable the consumer to scrutinize the color, size and shape as though they were in a bricks and mortar store. >>

Advertising | June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Email Marketing | June 16, 2008

What makes a great email welcome message?

It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email welcome letter include? >>

Search Marketing | June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google. >>

Advertising | June 13, 2008

Kayak.com launches display ad network

Kayak.com has recently added to its advertising options by launching display advertising for the Kayak Publishers Network. >>

E-commerce | June 13, 2008

Survey: Online live chat implementation

A survey by inQ and the e-tailing group found that many e-tailers aren’t providing online live chat options to their best effect and are, as a consequence, missing out on sales. >>

Advertising | June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix. >>

Search Marketing | June 13, 2008

Yahoo: Goodbye Microsoft, Hello Google

Yahoo has finally given Microsoft the heave-ho and before the phone had a chance to cool has entered into a partnership with arch rival Google. >>

Research | June 13, 2008

Americans become more interested in coupons

With gas prices raging and no relief in site, more Americans are turning to coupons to help them make ends meet. According to a recent Hitwise report, visits to coupons sites increased by 56% since 2007. >>

Research | June 13, 2008

comScore ads more targeting segments for marketers

If you want a little more information about online traffic, comScore has one solution. This week, the online metrix firm added Acxiom's PersonicX segmentation to their existing Segment Metrix. The addition will provide marketers with more information with which to target ad campaigns. >>

Advertising | June 13, 2008

Marchex launches pay-per-click network

A new pay-per-click option could make it easier for advertisers to buy local, national and spot ads in a pay-per-click environment. Marchex Adhere places ads within sites in Marchex's OpenList Network; marketers can buy all three ad types with one buy. >>

Research | June 12, 2008

Q1 2008 sees little growth in ad spend

It appears that the downturn in the economy has indeed had an effect of U.S. ad spending this year, as TNS Media Intelligence releases data relating to the first quarter of 2008. >>

Advertising | June 12, 2008

Auto industry online ad spending in overdrive

The automotive industry may have fallen behind retail in terms of overall ad spending, but online it’s got its pedal to the metal. >>

Research | June 12, 2008

IDC: Internet ad revenue to double by 2012

Marketers can expect to spend much more money online in the next five years. This also means consumers will be seeing more online ads, so marketers should get inventive with the process. According to a recent IDC study, online ad revenue will surpass $51 billion by 2012. >>

Advertising | June 12, 2008

NYTimes launches self-serve ad platform

DIYers, take heart. A new do-it-yourself advertising network is now available for online marketers. The New York Times and AdReady have partnered for a self-service display ad platform offering simple advertising solutions to small businesses. >>

Research | June 12, 2008

Study: Entertainment time will equal sleep time by 2013

If you thought monitoring brand, developing online campaigns and buying adspace online was a full-time job now, it will be an even more time consuming occupation in just a few years. According to a recent Solutions Research Group study, the amount of time spent online will soon equal the time spent sleeping for most people. >>

Search Marketing | June 11, 2008

Google expands Trends service

Marketers can now ascertain the relative popularity and seasonality of search terms thanks to an expansion of Google's Trends service. >>

Research | June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy. >>

Blogs & Content | June 11, 2008

U.K. blogs attract record numbers

The U.K. is way ahead of the U.S. in terms of visits to weblogs which last week hit an all time high, as Hitwise’s recent study results show. >>

Advertising | June 11, 2008

Why advertising in "alternative" newsweeklies isn't wasting money

Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers. That is because readership in the nation's top dailies is down but readership in the nation's alternative weekly newspapers is up. >>

Email Marketing | June 11, 2008

Return Path: Three steps to better email campaigns

Nearly 15 years since the first email campaigns were sent and it still seems that email marketing is misunderstood. According to a recent study from Return Path, more than half of the email campaigns from big brands to consumers were fumbled. >>

Advertising | June 11, 2008

Compete will power behavioral targeting for auto marketers

Both automakers and sellers are looking for more from the American consumer, but very few Americans are buying cars now. With gas prices soaring and mileage per gallon remaining the same or dropping, many are choosing to drive older cars longer than they used to. Better targeting and better ads could change that trend. >>

Social Marketing | June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max. >>

Advertising | June 10, 2008

I.P. targeting finds expats surfing non-U.K. websites

Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from “back home”. Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large audience. >>

Email Marketing | June 10, 2008

Optimize emails for image blocking, increase ROI

How would you like to up the ROI from your email marketing campaigns by $5 for every dollar spent? The Email Experience Council believes that with just a little knowledge of “inbox environment” it is achievable. >>

Mobile Marketing | June 10, 2008

3G Mobile TV vs. Mobile TV: Is One Better?

If you're wondering about the difference between 3G mobile TV and typical mobile TV, you aren't alone. 3G services are offered by mobile providers; mobile television is offered by television networks or syndication services. The main difference is the quality in video; currently mobile television is better quality that 3G. >>

Viral Marketing | June 10, 2008

Video consumption skewed by kids, teens

According to several recent reports, consumption of online video is going through the roof. Before you create an ad and buy a huge amount of video ad space, you may want to check out just one more report: this one indicates that kids and teens are consuming the majority of online video. >>

Research | June 10, 2008

JustLuxe, RedButler partner for luxury targeting

The luxury consumer is becoming harder to target. Not because these consumers aren't online or reading magazines but because with a recessionist economy in the US, even luxury consumers are cutting back. These coveted consumers are still around, however, the key is targeting them. >>

Advertising | June 09, 2008

Vidsense launches PPC video network

Rather than simply delivering video to consumers, Vidsense is relaunching to provide video watching consumers to advertisers. The new video advertising network is pay-per-click based. Vidsense won't lose the video distribution, rather they are betting that providing television and movie clips will continue to drive traffic - and in-market consumers - to their new advertising units. >>

Search Marketing | June 09, 2008

Why an online search doesn't mean an online purchase

For years, marketers have thought that if a consumer searched for and found a product they would buy it. New research indicates that an online search doesn't necessarily mean an online or offline purchase. >>

Advertising | June 09, 2008

Healthline Networks launches vertical ad network

Advertisers looking for targeted traffic and in-market consumers may get a hand from a new vertical advertising network in the health care industry. This week, Healthline Networks launches their vertical ad network which includes a contextual mapping ability. >>

Research | June 07, 2008

Can Oprah help your brand?

The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In case you've been living under a rock, Oprah runs at least one giving program each season. The problem is how to get media-mogul Oprah - or her producers - interested in your brand. Here are a few tips. >>

Social Marketing | June 06, 2008

Sometrics launches social ad platform

Advertising on social networks may become much simpler with a new offering from Sometrics. Their new ad-serving platform is specifically targeted to social marketers and social consumers. >>

Email Marketing | June 06, 2008

Email increases in popularity with direct marketers

Snail mail isn't the best option for direct marketers, or at least it is no longer the most popular. According to a recent survey from Direct Magazine, email has become the most popular contact medium. Just over 70% of those polled said they contacted customers via email. >>

Mobile Marketing | June 05, 2008

Mobixell: Mobile users will trade ads for content

Here is another reason for mobile content providers to team up with advertisers: according to a recent Mobixell report mobile consumers are likely to accept content supported by ads as long as the price is right. What should that price be? Free or nearly free, according to the report. >>

Advertising | June 05, 2008

Massive: In-game ads affect brand recall, awareness

Some experts may not believe in-game ads are effective but a recent report from Massive, an in-game advertising solution, disagrees. According to the report, those who play games with in-game ads have better brand recall and brand awareness. >>

Advertising | June 05, 2008

Collective Media's Personifi purchase enhances targeting

Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers. >>

Viral Marketing | June 04, 2008

comScore: 2 billion videos viewed in February

Online video just gets more popular with consumers. According to a new comScore report, 23 million French consumers watched 2 billion online videos during the month of January. That is 79% of the total French online population. >>

Advertising | June 04, 2008

IAB-Europe: Online European ad spend up 40%

More European advertisers are turning to the Internet to reach the consumer base. That, according to the recent Internet advertising report from the Interactive Advertising Bureau-Europe. According to the report, in 2007 online advertising increased by 40% to reach 11.2 billion Euros. >>

Research | June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Advertising | June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Research | June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

Email Marketing | June 03, 2008

How to keep your email list clean

Email marketing may be one of the oldest forms of online marketing but it is also one of the strongest - if marketers follow a few simple rules. The first, and most important rule, is to keep your email list clean. How do you know if its time for a little spring cleaning? >>

Social Marketing | June 03, 2008

Poll: Consumers aren't connecting with social ads

Though consumers are connecting to social networks in record numbers, the ads in those spaces aren't connecting with them. According to a recent poll from Prospectiv, upwards of 90% of consumers say the ads on social networks aren't "speaking" to them. What can a marketer do to change that trend? >>

Advertising | June 03, 2008

Marketers, do you own the conversation?

Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand. >>

Mobile Marketing | June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network. >>

Advertising | June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Mobile Marketing | June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace. >>