Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : May 13, 2008
Will Yahoo Glue Pages stick?
Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results.
Ask.com renovated the presentation and variety of their search results earlier this year and Yahoo has just done the same. Instead of the usual list of links, the newly launched Glue Pages will provide the user with a mix of visual and textual references from a multitude of sources, all on one page.
Unlike Ask3D.com, Glue Pages doesn’t let the old-style list of links dominate the results page, instead placing them discreetly on the left hand side of the screen.
Initially, Glue Pages will cover the travel, sports, health, technology, finance and entertainment verticals and is only available in beta test on Yahoo India where the concept was developed.
"With it (Glue Pages), we have new opportunities for monetization as we look for advertisements, sponsored modules and page sponsorship on it," said Tapan Bhat, senior vice-president of Yahoo India.
Tags: search marketing, SEM
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.