News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
URLs in print ads drive traffic online
It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice.
The Magazine Publishers of America study examined 833 print ads placed in seven magazine titles across a variety of categories. What it found was that including a URL on a print ad in a magazine does indeed drive visitors to that website, in some cases significantly so.
The study investigates which categories benefitted the most from the inclusion of a URL. Travel came out on top with readers 186% more likely to visit the URL promoted.
Other categories include:
Home – 103%
Women’s service – 98%
Fashion – 52%
Men’s – 38%
Financial – 22%
An easy way to track traffic resulting from print ads is to allocate a unique URL, perhaps per campaign or even per publication, the same way in which a campaign code would be used. Recent examples of this include haveityourway.com (Burger King) and neverfollow.com (Audi).
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- Build Your Business Case For Social Selling
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck...
- The High Cost of Free: Does Online Video Quality Influence Consumer Perception of your Brand?
6 Billion hours of video are watched each month on YouTube .... That's almost 1 hour for every person on...